SAINT LAURENT UNVEILS FALL 2026 CAMPAIGN WITH STAR POWER

Saint Laurent’s Fall 2026 campaign video, directed by Talia Chetrit, stars Connor Storrie, Rosé and Liu Wen, with music by Milli Vanilli. The film blends couture with cultural resonance, showcasing the collection through cinematic storytelling that juxtaposes sharp tailoring, global star power and nostalgic soundscapes in a bold seasonal statement.

Saint Laurent has released its Fall 2026 campaign video, a striking cinematic piece directed by acclaimed photographer and filmmaker Talia Chetrit. The film stars Connor Storrie, global music icon Rosé, and supermodel Liu Wen, weaving together fashion, performance and personality in a bold seasonal statement.  

The campaign continues Saint Laurent’s tradition of blending artistry with high fashion, this time through Chetrit’s lens, which is known for its raw intimacy and sharp visual language. Her direction brings a layered narrative to the video, balancing the poise of couture with moments of vulnerability and spontaneity. Connor Storrie’s enigmatic presence, Rosé’s magnetic charisma, and Liu Wen’s commanding elegance create a trio that embodies the brand’s international reach and cultural resonance.  

Adding to the film’s distinctive atmosphere is the soundtrack by Milli Vanilli, whose music injects a retro yet unexpected energy into the visuals. The choice of soundtrack underscores Saint Laurent’s penchant for juxtaposing eras and aesthetics, creating a dialogue between past and present. The familiar rhythms of Milli Vanilli’s work lend the campaign a playful undertone, contrasting with the stark sophistication of the visuals.  

The Fall 2026 collection itself is showcased through a series of carefully orchestrated scenes, where tailoring, textures and silhouettes are revealed in motion rather than static poses. Chetrit’s approach highlights the tactile qualities of the garments, from sharp cuts to flowing fabrics, while the cast’s performances ensure the clothes are lived in rather than simply displayed.  

Saint Laurent’s campaigns have long been cultural events in their own right, and this latest release continues that trajectory. By uniting a diverse cast of global figures, the brand reinforces its position at the intersection of fashion, music and art. The collaboration with Chetrit signals a commitment to pushing creative boundaries, while the inclusion of Milli Vanilli’s music adds a layer of nostalgia and provocation.  

As the Fall 2026 season unfolds, the campaign is expected to resonate across digital platforms and fashion media, amplifying Saint Laurent’s influence and reaffirming its reputation for daring, memorable storytelling.