SKECHERS APPOINTS SHREYA MOHTA AS MANAGER, MARKETING & VM

Skechers has strengthened its marketing leadership team with the appointment of Shreya Mohta as Manager, Marketing & VM. Bringing experience from Nykaa and a career spanning brand planning, communications, consumer insights and content strategy, Mohta is expected to contribute to the brand’s marketing and visual merchandising initiatives.

Global footwear and lifestyle brand Skechers has appointed Shreya Mohta as Manager, Marketing & VM, marking a new chapter in the marketing professional’s career and reinforcing the company’s focus on consumer engagement and brand storytelling.

Mohta joins Skechers with a diverse background across marketing, communications and strategic planning, having built experience in lifestyle, retail, beauty and other consumer-focused categories. Her appointment comes at a time when brands are increasingly investing in integrated marketing approaches that combine customer insights, compelling content and immersive retail experiences to strengthen consumer connections.

Prior to joining Skechers, Mohta served as Associate Manager, Marketing & Communications at Nykaa, one of India’s leading beauty and lifestyle retailers. In that role, she worked across marketing and communications initiatives, contributing to brand-building efforts in a highly competitive and fast-evolving consumer market.

Throughout her career, Mohta has developed expertise in brand planning, marketing communications, consumer insights and content strategy. This combination of skills positions her well for a role that brings together both marketing and visual merchandising responsibilities, areas that have become increasingly interconnected as brands seek to create seamless consumer experiences across digital and physical touchpoints.

An important aspect of Mohta’s professional journey has been her exposure to both in-house marketing functions and agency-side strategic roles. Her background spans not only brand management but also campaign development and strategic planning, providing her with a broad understanding of how marketing initiatives are conceived, executed and measured.

Industry observers note that professionals with experience across multiple consumer categories are increasingly valued for their ability to bring fresh perspectives and adaptable strategies to growing brands. Mohta’s work across diverse sectors has enabled her to gain a deeper understanding of changing consumer preferences and evolving market trends, capabilities that are central to effective brand communication in today’s retail environment.

At Skechers, her role is expected to involve supporting the brand’s marketing initiatives while also contributing to visual merchandising strategies that enhance the customer experience in retail environments. Visual merchandising has become a key differentiator for consumer brands, helping translate brand identity into engaging store experiences that encourage customer interaction and purchase decisions.

Mohta’s appointment reflects a broader trend within the retail and lifestyle sectors, where organisations are seeking marketing leaders who can bridge creativity, strategy and customer understanding. As brands compete for consumer attention across an expanding range of channels, professionals who can combine data-driven insights with compelling storytelling are increasingly in demand.

With experience spanning both corporate and agency environments, Mohta brings a well-rounded perspective to her new position at Skechers. Her expertise in communications, consumer understanding and content-led brand-building is expected to support the company’s ongoing efforts to strengthen its market presence and deepen engagement with customers across touchpoints.

As she takes on her new responsibilities, industry attention will be on how her diverse experience contributes to Skechers’ evolving marketing and retail strategies in an increasingly competitive consumer landscape.