INVNT, the global live brand storytelling agency, has delivered a world-class, end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a vibrant, high-energy celebration of the future of accounting.
With over 2,500 delegates onsite and 3,000+ tuning in online, Xerocon Brisbane was the most immersive, intelligent, and high-impact Xerocon to date. From the impactful opening keynote to the dynamic expo floor, hands-on activations, and a Safari Glitterati themed afterparty, INVNT brought Xero’s vision to life through strategy, creativity, innovation, and flawless execution.
“This was not just an event—it was a movement,” said Laura Roberts, Managing Director, APAC at INVNT. “We reimagined Xerocon as a living, breathing town square of small business, where every activation told a story and every moment sparked connection. It was a privilege to partner with Xero for our 10th consecutive year, delivering an experience that truly supercharged their brand.”
Xerocon Brisbane showcased Xero’s latest innovations, including the evolution of ‘JAX’, its AI-powered assistant, and a new Xero Partner Hub and reimagined navigation and homepage—all designed to make accounting simpler, smarter, and more intuitive. The immersive expo floor featured a deconstructed business district with themed zones like The Pit Stop, Café de Cashflow, The Laundromat, and The Construction Shed, each reflecting real-world small business scenarios powered by Xero’s tools.
One of the most talked-about activations was the Pickle Club – a neon-lit pickleball court that brought delegates together in unexpected, joyful ways, proving that accountants really know how to have fun.
“We truly supercharged this year’s Xerocon, and the feedback has been phenomenal,” said Justin Fraser, GM Global Brand Experience & Integrated Campaigns at Xero. “INVNT’s collaborative approach, creative excellence, and deep understanding of our brand helped us deliver an experience that resonated across our entire community. It was more than execution – it was co-creation, and the results speak for themselves.”
As Xero continues its global journey with upcoming Xerocon events in the UK and USA in 2026, Xerocon Brisbane sets a new benchmark for immersive brand experiences that connect, inspire, and celebrate the people behind small business.
ABOUT INVNT
On a mission to put a brand on the moon. INVNT® is an international, interdisciplinary, and integrated agency united by brand storytelling. Helping challenger brands and organizations impact audiences, dent culture, and make history. Founded in 2008, INVNT continues to be led by Kristina McCoobery (CEO), and Scott Cullather (Chairman and Chief Growth Offer) – amplifying globally with offices in New York (HQ), London, Sydney, Singapore, Mumbai, Dubai, Detroit, San Francisco, Stockholm, Noosa, and Washington D.C. For more information visit, www.invntapac.com.
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