SUNAINA HALDAR APPOINTED DIRECTOR – MARKETING AT FABER-CASTELL INDIA

Faber-Castell India has appointed Sunaina Haldar as Director – Marketing. With over 18 years of experience in consumer insights, brand building, and business performance across startups and established firms, she brings expertise in product innovation, campaign development, and strategy, having led teams in India and international roles with P&L responsibilities

With over 18 years of experience in marketing and brand building, Haldar brings a wealth of expertise in harnessing consumer insights to create impactful campaigns and drive business performance across diverse organisational contexts.  

Throughout her career, Haldar has worked with both startups and established companies, navigating the challenges of building brands from the ground up while also scaling existing ones to new heights. Her professional journey reflects a deep understanding of how consumer behaviour shapes brand strategy, and she has consistently demonstrated the ability to translate insights into measurable business outcomes.  

Her portfolio of experience spans brand marketing and communication across offline and digital platforms, product innovation, campaign development, performance marketing, and go-to-market strategy. Haldar has also held P&L responsibilities, managing budgets and delivering results in both matrix and linear organisational structures. This versatility has enabled her to adapt seamlessly to different business environments, whether in international roles or India-focused mandates.  

At Faber-Castell India, Haldar’s appointment comes at a time when the brand is seeking to deepen its connection with consumers in a rapidly evolving market. The company, known globally for its premium stationery and art supplies, has long been associated with creativity, quality, and heritage. In India, where consumer expectations are shifting towards more personalised and digitally integrated experiences, her expertise in blending traditional brand-building with modern marketing tools is expected to play a pivotal role.  

Industry observers note that her track record in leading teams across diverse functions positions her well to drive innovation and strengthen Faber-Castell’s competitive edge. By combining creative storytelling with performance-driven strategies, Haldar is likely to focus on enhancing consumer engagement while ensuring that the brand continues to resonate with both long-standing customers and new audiences.  

Her leadership style, shaped by years of managing cross-functional teams, is expected to foster collaboration and creativity within Faber-Castell India’s marketing division. With her ability to balance strategic vision and operational execution, she is poised to contribute significantly to the company’s growth trajectory in the region.  

The appointment of Sunaina Haldar as Director – Marketing reflects Faber-Castell India’s emphasis on strengthening its leadership team with professionals who bring both global perspective and local expertise. As the company continues to expand its footprint in India, her role will be central to shaping campaigns that not only highlight the brand’s legacy but also align with contemporary consumer aspirations.