AI
OpenAI Surpasses One Million Business Customers, Redefining How the World Works With AI
OpenAI has surpassed one million business customers globally, becoming the fastest-growing business platform in history. Companies like Canva, Figma, Spotify, Shopify, and Walmart...
CHATGPT’S FIRST BRAND CAMPAIGN CELEBRATES THE MOST HUMAN SIDE OF AI
ChatGPT’s first-ever brand campaign takes a human-centered approach, focusing on real people and emotions instead of AI technology. The film highlights how ChatGPT...
SECRET LEVEL AND COCA-COLA REUNITE FOR A GROUNDBREAKING AI-ANIMATED HOLIDAY FILM
Secret Level and Coca-Cola have reunited for a fully AI-animated global holiday film, marking a new milestone in AI-driven storytelling. Following their 2024...
SONY MUSIC PUBLISHING TAKES A MAJOR STAKE IN FINLAND’S ELEMENTS MUSIC, STRENGTHENING GLOBAL CREATIVE TIES
Sony Music Publishing has acquired a significant stake in Finland’s Elements Music, forming a long-term creative partnership to connect its 10,000-song catalog with...
Adobe Firefly Revolutionises AI Creativity with Unparalleled Ease of Use
In the growing world of generative artificial intelligence, where computers can already generate photographs, videos, texts, and designs with eye-popping realism and quickness,...
HAVAS APPOINTS BERTILLE TOLEDANO TO LEAD GLOBAL CREATIVE NETWORK AND LAUNCH BETC MIDDLE EAST POWERHOUSE
Havas has appointed BETC CEO Bertille Toledano as President of Havas Creative Network and CEO of Havas Creative Middle East. She will lead...
TRINITYP3 TURNS ITS AGENCY REGISTER INTO SELF-SERVE AI PITCH ENGINE — GIVING MARKETERS DIRECT CONTROL
TrinityP3 has launched an AI-powered self-serve platform that lets marketers directly generate tailored agency shortlists from its long-running Agency Register. Powered by Anthropic’s...
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
