VIRTUE’s strategist emphasises the expanding role of strategy in spotting cultural shifts before briefs exist, turning them into platforms, partnerships and entertainment opportunities....
ByCreativeBrandsMagSeptember 23, 2026Sportswear brand Ten X U has unveiled a new film celebrating India’s passion for sport, likened to a national religion practised daily across...
ByCreativeBrandsMagAugust 21, 2026Myntra has unveiled “Fashion As YOU Like It,” a campaign featuring Kiara Advani that redefines style as self-expression rather than conformity. Conceptualised by...
ByCreativeBrandsMagMarch 20, 2026FCB India showcases how storytelling now flows across formats, from social-native films to sensorial narratives and minimalist cinematic pieces. Through campaigns for Nissin,...
ByCreativeBrandsMagNovember 20, 2025