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Friday , 22 May 2026

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A CROCODILE WITH BITE: LACOSTE’S IDENTITY REFRESH

Lacoste’s new identity reclaims its heritage with a sharper wordmark, richer green and a more expressive crocodile, balanced by nods to founder René...

ByCreativeBrandsMagMay 22, 2026

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CROCODILE

A CROCODILE WITH BITE: LACOSTE’S IDENTITY REFRESH

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