This content has been restricted to logged-in users only. Please log in to view this content.
Thursday , 7 May 2026
playbook
Book Reviews
RAJAMOULI’S VARANASI REWRITES BRAND PLAYBOOK WITH GLOBAL INTEGRATION DEAL
SkyBlue Cinematix secures exclusive global brand integration rights for S.S. Rajamouli’s upcoming film Varanasi*, centralising placements under a single mandate. The move aims...
DigitalMedia
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
