Coca-Cola India has unveiled the Fanta Horror-verse Tunnel at Delhi Airport’s Terminal 3 Domestic Departures, bringing the brand’s global Halloween campaign, Fanta’s Haunted Universe, to travellers. The immersive activation features spooky characters, vibrant visuals and limited-edition Ghostface-themed Fanta cans, transforming the airport journey into a festive experience.
Passengers travelling through Delhi Airport this Halloween season are being greeted by a colourful blend of fun and fright as Coca-Cola India brings its global Halloween platform, Fanta’s Haunted Universe, to Terminal 3 Domestic Departures.
In partnership with Delhi International Airport Ltd (DIAL), the beverage giant has launched the Fanta Horror-verse Tunnel, an immersive experience designed to transform a routine airport walkway into a vibrant Halloween-themed attraction. The activation aims to inject a sense of excitement and entertainment into the passenger journey, offering travellers an unexpected seasonal experience before they board their flights.
The tunnel features eye-catching Fanta branding alongside a cast of playful spooky characters, creating a visually engaging environment that captures the spirit of Halloween while remaining light-hearted and family-friendly. Illuminated creative installations add to the atmosphere, turning a standard transit space into an interactive setting inspired by Fanta’s globally recognised Halloween universe.
The initiative reflects a growing trend among brands to create experiential touchpoints in high-footfall locations, particularly airports, where millions of travellers seek engaging and memorable experiences. By bringing its Halloween campaign directly to passengers, Fanta is extending the festivities beyond traditional advertising channels and into a real-world environment where consumers can interact with the brand in a unique way.
The experience goes beyond the tunnel itself. Key touchpoints across the airport have also been transformed as part of the campaign, ensuring that the Halloween theme is visible throughout the passenger journey. Among the highlights are specially themed Automatic Vending Machines (AVMs), which have been wrapped in Halloween-inspired visuals and offer limited-edition Fanta cans.
These collectible cans feature Ghostface, the iconic masked character recognised by audiences worldwide. The special packaging adds an exclusive element to the campaign, giving travellers the chance to purchase a seasonal product that complements the immersive airport experience.
The activation is part of Fanta’s longstanding association with Halloween, a period that has become central to the brand’s global identity. Through Fanta’s Haunted Universe, the brand seeks to combine playful storytelling, distinctive characters and interactive experiences to engage consumers in imaginative ways.
For passengers passing through Terminal 3, the Horror-verse Tunnel offers a welcome break from the usual pace of airport travel. Instead of simply moving from check-in to departure gates, travellers can step into a world of glowing visuals, colourful characters and Halloween-inspired surprises.
As brands increasingly explore experiential marketing to create deeper consumer connections, initiatives such as the Fanta Horror-verse Tunnel demonstrate how public spaces can be transformed into immersive environments that entertain while reinforcing brand identity.
For Halloween enthusiasts and curious travellers alike, the attraction delivers a festive encounter at one of India’s busiest aviation hubs. With spooky characters around every corner and limited-edition collectibles on offer, Delhi Airport’s latest activation invites passengers to embrace the season and step into Fanta’s Horror-verse for a Halloween experience unlike any other.
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