WPP
WPP AND ADOBE EXPAND PARTNERSHIP TO HARNESS AGENTIC AI FOR MARKETING TRANSFORMATION
WPP and Adobe have deepened their global partnership to deliver integrated agentic AI solutions for brands, combining Adobe’s generative AI and orchestration tools...
ESTÉE LAUDER HANDS GLOBAL MEDIA MANDATE TO WPP IN LANDMARK CONSOLIDATION
The Estée Lauder Companies Inc. has appointed WPP as its global media agency, consolidating work previously split across multiple firms. The beauty giant,...
PINTEREST AND WPP MEDIA BRING REAL-TIME CULTURAL SIGNALS INTO MEDIA PLANNING WORKFLOWS
Pinterest is partnering with WPP Media to integrate Pinterest Trends into WPP Open, enabling teams to access real-time search intent within their planning...
WPP STREAMLINES OPERATIONS AS GREY AND OGILVY MERGE BACK-OFFICE FUNCTIONS
WPP has consolidated the back-office operations of Grey and Ogilvy as part of Grey’s transition from AKQA into the Ogilvy network. The move...
KENVUE APPOINTS WPP AND PUBLICIS AS GLOBAL AGENCY PARTNERS IN MAJOR MARKETING RESET
Consumer health company Kenvue has named WPP and Publicis Groupe as its new global agency partners after a competitive review. WPP will lead...
WPP UNWRAPS EMOTION-LED, TECH-DRIVEN HOLIDAY CAMPAIGNS FOR 2025
WPP’s 2025 holiday campaigns blend emotional storytelling, technology, and data-driven strategy to engage diverse audiences. From nostalgic family narratives to inclusive, sustainable themes,...
WPP OPENDOOR AND PRIME VIDEO REDEFINE SUBTLE MARKETING WITH THE FAMILY MAN SEASON 3 LAUNCH
WPP OpenDoor India and Amazon Prime Video have engineered a groundbreaking, non-intrusive campaign for The Family Man Season 3, integrating the show into...
WPP SCORES HAT-TRICK AS HENKEL CONSOLIDATES £630M EUROPEAN MEDIA BUSINESS WITH THE AGENCY
WPP has secured its third major win in three months, with Henkel consolidating its £630 million European media account under WPP Media. The...
