VINOD COOKWARE SHOWCASES FREYA CAST IRON RANGE IN DELHI

Vinod Intelligent Cookware hosted An Evening with Freya in Delhi, showcasing its premium cast iron range to nearly 70 creators. Built with TREON Technology, Freya blends traditional performance with modern design. The event reflects Vinod’s experiential marketing strategy to boost festive-season sales and strengthen Freya’s presence in India’s premium cookware segment.

Vinod Intelligent Cookware, one of India’s most established kitchenware brands, recently hosted An Evening with Freya at The Sunroom, Delhi, spotlighting its premium cast iron cookware range. The event brought together nearly 70 food, lifestyle and home creators, marking a strategic push to build brand awareness and drive festive-season sales in the capital across both online and retail channels.  

Freya, developed with Vinod’s proprietary TREON Technology, blends the traditional cooking performance and heat retention of cast iron with toxin-free construction, even heat distribution and modern design. Available in Ruby Red and Sapphire Blue, the collection spans kadais, sauce pots, frypans, Dutch ovens, dosa and roti tawas, appam makers and tadka pans, positioning cast iron as a contemporary choice for Indian households.  

The Delhi activation builds on Vinod’s earlier creator-led initiatives in Mumbai, Pune and Hyderabad, reflecting its focus on experiential marketing to deepen consumer engagement. Following its Pune campaign, the company reported a notable rise in sales of its Ceravit range, reinforcing its decision to extend this approach to Freya.  

At the Delhi event, guests explored the cookware through interactive experiences inspired by Freya’s signature colours. The Team Ruby versus Team Sapphire format, alongside activities such as the Freya Secret Window and Claw Machine, encouraged participation and content creation. Attending creators subsequently shared Reels and Stories showcasing the cookware to their audiences, amplifying the brand’s reach during the festive season.  

Malvika Agarwal, Director, Vinod Cookware India Pvt. Ltd., outlined the company’s ambitions for Freya: “Our vision for Freya is to make it India’s No. 1 premium cast iron range. With our proprietary TREON Technology, we have brought the cooking performance of cast iron into a modern, toxin-free range suited to today’s homes. Creator-led engagement plays a key role in this journey. Through first-hand experiences and relatable content, creators can help consumers understand the benefits of cast iron cooking. Going forward, we will continue to expand Freya’s presence across cities through initiatives like An Evening with Freya, making the goodness of cast iron accessible to more Indian households.”  

By combining immersive product experiences with creator partnerships, Vinod aims to strengthen Freya’s presence in Delhi and establish a stronger foothold in the city’s premium cookware segment.  

Founded in 1962, Vinod Cookware India Pvt. Ltd. has built a legacy spanning over six decades, offering more than 400 products across stainless steel, triply and other cookware categories. Its brands, Vinod Intelligent Cookware and Kraft Kitchenware, cater to evolving consumer needs in modern Indian kitchens. With a growing presence across India and international markets including the UK, Europe, Southeast Asia and the Middle East, Vinod continues to expand its reach through retail networks and leading digital commerce platforms.