Independent agency 100% Digital has unveiled Bidbrain.ai, the world’s first platform to unify leading digital media channels into one ecosystem. Developed in Australia, the AI-powered system streamlines campaign planning, activation, optimisation and reporting, enabling agencies to transform briefs into results within minutes while freeing strategists from manual campaign work.
Independent digital media agency 100% Digital today announced the launch of Bidbrain.ai, a groundbreaking technology company set to redefine advertising workflows. Positioned as the first global platform to connect all major digital media channels into one ecosystem, Bidbrain.ai promises to transform the way agencies and in-house teams manage campaigns.
Developed in Australia by the 100% Digital team, the proprietary platform integrates advertising intelligence across the entire campaign lifecycle. From intake and AI-assisted planning to activation, optimisation and client-ready reporting, Bidbrain.ai enables agencies to convert briefs into results in minutes, reducing the burden of manual campaign management.
The system unifies leading channels including Meta’s Instagram and Facebook, LinkedIn, The Trade Desk, Google Search, YouTube, Reddit and digital out-of-home providers, with further integrations planned. Its AI-assisted campaign planner generates complete structures, media plans, schedules and pitch decks, while an optimisation agent improves performance in real time. Branded reporting tools automatically export to PowerPoint, PDF and Excel, ensuring client-ready outputs.
Designed for scalability, Bidbrain.ai offers an agency portal to manage multiple clients and a client portal providing branded views of campaign progress and performance updates. Co-founders Calvin Pinnegar and Ben Mulcahy, alongside equity partner Lex van Netten, have positioned the venture as a standalone business, with 100% Digital among its first customers.
Pinnegar described the platform as “advertising intelligence that does the heavy lifting,” highlighting its ability to streamline planning, launching, optimising and reporting in one centralised system. Van Netten, who brings two decades of enterprise deployment experience across APAC and Europe, emphasised the project’s ambition to move the industry forward with AI-driven efficiency.
Bidbrain.ai represents the latest collaboration between Mulcahy and Pinnegar, who joined 100% Digital as an equal equity partner earlier this year. With its unified workflow and AI-powered capabilities, the platform is poised to save agencies significant time and resources, while allowing strategists to focus on creativity and client relationships.
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