Month: October 2025
TRINITYP3 TURNS ITS AGENCY REGISTER INTO SELF-SERVE AI PITCH ENGINE — GIVING MARKETERS DIRECT CONTROL
TrinityP3 has launched an AI-powered self-serve platform that lets marketers directly generate tailored agency shortlists from its long-running Agency Register. Powered by Anthropic’s...
SUN LIFE ASIA APPOINTS WPP MEDIA AS REGIONAL MEDIA PARTNER ACROSS FIVE KEY MARKETS
Sun Life Asia has appointed WPP Media as its media planning and buying partner across Hong Kong, the Philippines, Vietnam, Indonesia and Malaysia,...
IKEA LEANS INTO HALLOWEEN FEAR FACTOR WITH COMICALLY COMFORTING ‘HALLOWEEN ESSENTIALS’ CAMPAIGN
IKEA’s new “Halloween Essentials” campaign humorously positions its SMÅNUNNEÖRT duvet, KLOTSTARR cushion and MYRULL throw as emotional shields for horror movie nights. Launched...
FP7McCann Named #1 Agency in UAE and Highest-Ranked Network Agency in MENA in Cannes Lions 2025 Global Report
Recognition reflects the agency’s creative consistency, regional growth, and enduring brand partnerships.Dubai, UAE – 27th October 2025 - FP7McCann has been named the...
HERITAGE FOODS ACQUIRES MAJORITY STAKE IN HIGH-PROTEIN ICE CREAM BRAND GETAWAY
Heritage Foods has acquired a 51% stake in GetAWay Ice Cream & Desserts, known for its high-protein, no-added-sugar products, with plans to increase...
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
PARAMOUNT AND TABOOLA LAUNCH ‘PERFORMANCE MULTIPLIER’ TO HELP SMBS TURN TV REACH INTO MEASURABLE DIGITAL RESULTS
Paramount Advertising and Taboola have partnered to launch ‘Performance Multiplier’, a new tool that helps SMBs measure and extend the impact of CTV...
SWATI BHATTACHARYA RESIGNS FROM GODREJ CONSUMER’S LIGHTBOX CREATIVE LAB, EXIT EFFECTIVE JANUARY 2026
Veteran advertising leader Swati Bhattacharya has resigned from her role as head of Lightbox Creative Lab at Godrej Consumer Products. She joined the...
SARA TENDULKAR JOINS CETAPHIL INDIA AS THE FACE OF ITS NEW GENTLE EXFOLIATING SA SKINCARE RANGE
Cetaphil India has launched its Gentle Exfoliating SA Range with Sara Tendulkar as its new face. Known for her expertise in mindful skincare...
DIPIKA KAPOOR JOINS INDIA TODAY AS GENERAL MANAGER – MARKETING
Dipika Kapoor has joined India Today as General Manager – Marketing, bringing over 15 years of expertise across digital strategy, reader revenue, and...
