Year: 2025
Tata Gluco+ Champions Positivity with AI-Driven “Piyo Goodness. Karo Greatness” Campaign
Tata Consumer Products Limited has unveiled a bold new campaign for Tata Gluco+ under the banner “Piyo Goodness. Karo Greatness”. This refreshed brand...
MobiKwik unfolds Pocket UPI Campaign featuring Jaideep Ahlawat
One MobiKwik Systems Ltd., India’s leading digital wallet platform, has rolled out a dynamic multi-media campaign for its latest offering—Pocket UPI. Designed to...
Photoplay’s Dropbear and Greenpeace unite to Protect Oceans from Long Line Fishing
Photoplay director and animator Dropbear (aka Jonathan Chong) has joined forces with Greenpeace Australia on a powerful new animated campaign aimed at raising...
Allied Blenders and Distillers Appoints Arvind Mohta as Marketing Director to Drive Strategic Growth
Allied Blenders and Distillers Limited (ABDL), one of India's leading spirits companies, has officially announced the appointment of Arvind Mohta as its new...
Samsung Unveils Global Campaign Spotlighting Cutting-Edge Vision AI Capabilities
Samsung has rolled out a global campaign spotlighting its groundbreaking Samsung Vision AI—an advanced suite of smart TV innovations designed to elevate the...
55% of Aussies prioritise experiences, even amidst economic uncertainty: Mediahub study reveals paradoxical consumer behaviour in 2025
Even with tighter budgets and the threat of tariffs impacting the cost of goods, a new study reveals that 55% of Australians still...
Kimpton Maa-Lai Bangkok Appoints Spotlight Asia to Lead F&B Communications
Kimpton Maa-Lai Bangkok has brought on Spotlight Asia as its official agency on retainer to lead food and beverage communications, experience design, and...
LePub Singapore names Penny Sadlier as MD, Announces Five Senior Hires
LePub Singapore has named Penny Sadlier as its new Managing Director, bringing over 20 years of experience in brand-building and integrated campaign leadership...
Australians and New Zealanders call for brand honesty TRA reveals results of latest Mood of the Nation study: “Are we nearly there yet”
In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for brands wanting to connect meaningfully...
