Breaking Campaigns
LOUIS VUITTON OPENS UP WITH “IN MY BAG”
Louis Vuitton’s latest campaign, “In My Bag”, signals a fresh chapter for the luxury house. By embracing a culturally familiar, candid format, the...
KALYAN JEWELLERS REIMAGINES TEMPLE JEWELLERY WITH NIMAH CAMPAIGN
Featuring Sreeleela and Kalyani Priyadarshan and directed by Priyadarshan, Kalyan Jewellers’ Nimah campaigns through a cinematic narrative rooted in the idea of “A...
BAUDUCCO REMOVES BREAD TO PROVE ITS ESSENTIAL ROLE IN BOLD NEW CAMPAIGN
Bauducco has launched a provocative campaign stripping bread from classic foods to highlight its importance. Created by Ampfy, the initiative spans OOH, digital,...
EYEBALLS UP: A CREATIVE CALL TO CELEBRATE CANADIAN STORYTELLING
Marking the Canadian Film Fest’s 20th anniversary, Ogilvy Canada has launched “Eyeballs Up,” a campaign urging audiences to embrace original homegrown stories in...
BLENDERS PRIDE PACKAGED DRINKING WATER CHAMPIONS INDIVIDUALITY WITH ‘THE ONE AND ONLY’ CAMPAIGN
Blenders Pride Packaged Drinking Water unveils ‘The One And Only’, a bold multi-platform campaign redefining modern success as distinction rather than visibility. Amplified...
SAVED BY STRANGERS, UNITED IN SONG: M+C SAATCHI AND LIFEBLOOD TURN SECOND CHANCES INTO “THE UNLIKELY VERSION”
Australian Red Cross Lifeblood has launched a fully integrated national campaign, “Unlikely Version”, created in partnership with M+C Saatchi. Blending the power of...
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
RIGHT ON TIME: THE SCRIPT ROOM’S SONATA WATCHES CAMPAIGN MARRIES STORYTELLING AND STYLE
The Script Room’s latest campaign for Sonata Watches blends music, narrative, and design to create a multi-sensory experience. With creative leadership from Shaunit,...
