HAYMAN’S LAUNCHES LONDON 0%: A GAME-CHANGING ALCOHOL-FREE SPIRIT

Hayman’s Distillery launches London 0%, an alcohol-free spirit with juniper, coriander, and citrus flavors. The product is an evolution of their Small Gin expression, offering a sophisticated option for those seeking a classic gin experience without alcohol. Retail price is £18 (US$23.50) per 700ml bottle.

In a bold move, Hayman’s Distillery has launched London 0%, an alcohol-free spirit that promises to delight gin enthusiasts. This innovative product is the latest addition to the company’s impressive portfolio, which includes renowned brands like London Dry Gin, Old Tom Gin, and Sloe Gin.

James Hayman, co-owner and fifth-generation family member, explains, “We’re committed to making distilled spirits that retain the flavor of gin. London 0% is an evolution of our Small Gin expression, designed to offer drinkers more choice.”

London 0% boasts flavors of juniper, coriander, and citrus, reminiscent of Hayman’s signature gin. The product will retail at £18 (US$23.50) per 700ml bottle and will be available online and in select stores.

This launch aligns with the growing trend of low-alcohol and no-alcohol spirits, with many bars and consumers seeking alternatives without compromising on taste. Hayman’s London 0% is poised to capture this market, offering a sophisticated option for those looking to indulge in a classic gin experience without the alcohol.

Hayman’s Distillery was founded in 1863 by James Burrough, a chemist and distiller who developed a unique recipe for gin that became a hit with the Royal Family. The company has since passed down through generations, with each family member adding their own touch to the business.

Today, Hayman’s is one of the oldest gin-distilling families in London, with a reputation for producing high-quality gins that are sought after by connoisseurs and enthusiasts alike.

London 0% is the result of a careful distillation process that involves the use of traditional copper-pot stills and 24-hour maceration of botanicals. The result is a spirit that is not only delicious but also versatile, perfect for sipping on its own or mixing into cocktails.

Hayman’s is a B Corp-certified company, demonstrating its commitment to social and environmental responsibility. The company is dedicated to reducing its environmental impact and promoting sustainable practices throughout its operations.

With the launch of London 0%, Hayman’s is poised to capture a growing market for low-alcohol and no-alcohol spirits. The company’s commitment to quality, innovation, and sustainability makes it a leader in the industry, and its products are sure to delight gin enthusiasts around the world.