LOCA LOKA EXPANDS INDIA FOOTPRINT WITH BENGALURU DEBUT

Premium agave tequila brand Loca Loka, co-founded by Rana Daggubati and Anirudh Ravichander, has launched in Bengaluru following successful rollouts in Delhi and Mumbai. The move strengthens its India growth strategy, bringing its globally awarded Blanco and Reposado expressions to the city’s thriving hospitality and retail landscape.

Premium agave tequila label has marked a new chapter in its India expansion with an official launch in Bengaluru, strengthening its presence in one of the country’s most dynamic urban markets. Co-founded by actor-producer , composer and performer , and entrepreneur Sree Harsha Vadlamudi, the brand’s arrival in the Karnataka capital signals a strategic push into culturally vibrant and commercially mature territories.

The Bengaluru debut follows earlier launches in Delhi and Mumbai, cities that have increasingly embraced premium spirits and craft-led drinking experiences. With its entry into the southern metropolis, Loca Loka introduces its globally recognised Blanco and Reposado expressions to a discerning audience known for its cosmopolitan tastes and flourishing nightlife.

Positioned as a premium agave tequila label, Loca Loka has built its identity around craftsmanship, authenticity and a contemporary lifestyle ethos. Its Blanco expression highlights the pure, unaged character of agave, while the Reposado offers a more rounded profile shaped by time spent in oak barrels. Both variants have earned international accolades, helping the brand carve a niche in competitive global markets.

Beyond India, Loca Loka operates across key cities in the United States and has established a footprint in Singapore, the Philippines and Indonesia. The brand is also preparing for expansion into the United Kingdom and the United Arab Emirates, underscoring ambitions that extend well beyond its home market.

In Bengaluru, distribution will span premium hotels, high-end bars, select restaurants and upscale retail outlets. The launch strategy includes curated trade engagements and collaborations designed to introduce hospitality partners and consumers to the brand’s flavour profile and philosophy. Industry tastings, mixology showcases and experiential events are expected to anchor its market entry, aligning with the city’s appetite for immersive lifestyle experiences.

The move comes at a time when India’s premium spirits segment is witnessing steady growth, driven by younger consumers seeking quality over quantity and gravitating towards globally celebrated labels. Bengaluru, often described as the country’s technology and start-up hub, has also emerged as a tastemaker city, influencing trends across food, fashion and beverage culture.

For its founders, the Bengaluru expansion represents more than geographic growth; it reflects confidence in India’s evolving appreciation for artisanal spirits and world-class production standards. By combining celebrity equity with entrepreneurial vision and international reach, Loca Loka appears poised to deepen its imprint on India’s premium liquor landscape.

As the brand settles into its new southern address, industry observers will be watching closely to see how it leverages collaborations and cultural connections to stand out in an increasingly sophisticated market. For now, Bengaluru’s connoisseurs can expect a taste of agave craftsmanship that aspires to blend global recognition with local resonance.