DOM PÉRIGNON × DAMIEN HIRST: KALEIDOSCOPIC VISIONS OF HERITAGE

Dom Pérignon unveils its End of Year Limited Edition in collaboration with Damien Hirst, inspired by his Kaleidoscope series. Reinterpreting the maison’s historic shield through assemblage, the design unites fragmented elements into a singular vision, echoing the artistry of crafting a Vintage. Two expressions debut: Vintage 2018 and Rosé Vintage 2010.  

Dom Pérignon has long cultivated a reputation for transcending the boundaries of champagne, transforming its vintages into cultural statements through collaborations with pioneering creators. Its latest partnership with Damien Hirst, one of Britain’s most influential contemporary artists, continues this dialogue, presenting an End of Year Limited Edition that fuses heritage with reinvention.  

The collaboration draws inspiration from Hirst’s celebrated Kaleidoscope series, a body of work that explores beauty, fragility and transformation through intricate arrangements of butterfly wings. In this edition, the motif becomes a metaphor for Dom Pérignon’s own artistry: the act of uniting fragmented elements into a singular, harmonious expression, much like the meticulous process of crafting a Vintage.  

Central to the design is the reinterpretation of Dom Pérignon’s historic shield. Traditionally a symbol of the maison’s identity, the shield is here reimagined through Hirst’s mastery of assemblage, layered with kaleidoscopic patterns that evoke both movement and permanence. The result is a striking visual dialogue between past and present, heritage and innovation, permanence and ephemerality.  

The collaboration is revealed in two complementary expressions. Dom Pérignon Vintage 2018, a wine defined by its precision and luminous vitality, embodies the maison’s pursuit of balance and clarity. Alongside it, Dom Pérignon Rosé Vintage 2010 offers a more enigmatic counterpart, celebrated for its depth, intensity and daring character. Together, they form a duality that mirrors Hirst’s kaleidoscopic vision: contrasting yet complementary, fragmented yet whole.  

For Dom Pérignon, this partnership is more than a seasonal release; it is a continuation of its philosophy that champagne can be a medium for artistic exploration. By entrusting Hirst with the reinterpretation of its shield, the maison affirms its commitment to engaging with creators who challenge convention and expand the boundaries of expression.  

The End of Year Limited Edition is conceived not simply as packaging but as an artistic encounter. It invites audiences to experience Dom Pérignon through a new lens, where the act of assemblage becomes a metaphor for both the creation of art and the crafting of wine. Each bottle becomes a prism through which heritage is refracted, revealing new dimensions of meaning and beauty.  

This collaboration underscores Dom Pérignon’s enduring dialogue with creativity, positioning its vintages as more than luxury products. They are cultural artefacts, embodiments of artistry and imagination. In Damien Hirst’s kaleidoscopic shield, the maison finds a fitting symbol for its ethos: that true artistry lies in transformation, in uniting fragments into a singular vision that endures.