KALPANA SINGH TO LEAD RAYMOND LIFESTYLE’S MARKETING TRANSFORMATION  

Kalpana Singh has been appointed Chief Marketing Officer at Raymond Lifestyle Limited, effective March 2026. With two decades of global marketing experience, including leadership roles at Unilever, she will drive premiumisation and digital-first growth, positioning Raymond as a modern lifestyle brand while honouring its rich heritage and consumer legacy.

Kalpana Singh has been appointed Chief Marketing Officer at Raymond Lifestyle Limited, effective March 2026. Based in Mumbai, she will spearhead the marketing strategy, brand architecture, and consumer engagement for the iconic lifestyle and apparel major, with a sharp focus on premiumisation and digital-first growth across Raymond’s extensive retail portfolio.  

Singh’s appointment marks a significant leadership move for Raymond, a brand synonymous with India’s sartorial heritage and evolving lifestyle aspirations. Her mandate is clear: to elevate Raymond’s positioning in an increasingly competitive market by blending tradition with modernity, and by ensuring the brand resonates with digitally savvy, premium-seeking consumers.  

With a career spanning two decades, Singh brings formidable expertise in global marketing and consumer insights. Her most recent role as Marketing Director at Hindustan Unilever (HUL) showcased her ability to deliver transformative growth. Under her leadership, the Pears brand achieved 18.5% growth, driven by a digital turnaround that repositioned the heritage brand for contemporary relevance. This achievement underscored her skill in balancing legacy with innovation, a quality that aligns seamlessly with Raymond’s own brand journey.  

Her international experience further strengthens her credentials. As Personal Care Business Group Director for the Middle East, Turkey, and North Africa, Singh managed a portfolio of seven global brands including Lux, Dove, and Rexona. Based in Dubai, she navigated diverse consumer landscapes, tailoring global narratives to regional sensibilities. This ability to merge global brand equity with local storytelling is expected to be a cornerstone of her approach at Raymond, where the brand must appeal to both domestic and international audiences.  

Singh’s career foundation is equally diverse. She has held pivotal roles at Nielsen and Young & Rubicam Group, honing her skills in consumer insights and strategic planning. Her entrepreneurial venture—a premium home accessories brand—adds another dimension to her profile, reflecting her instinct for design, aesthetics, and consumer-centric innovation. This blend of corporate rigour and entrepreneurial creativity positions her uniquely to lead Raymond’s marketing transformation.  

Raymond Lifestyle, with its expansive portfolio spanning apparel, accessories, and retail formats, has been steadily investing in premiumisation and digital integration. Singh’s appointment signals a renewed commitment to these priorities. Her expertise in data-driven growth and portfolio optimisation is expected to sharpen Raymond’s consumer engagement strategies, ensuring the brand remains aspirational while accessible.  

Industry observers note that Singh’s arrival comes at a time when lifestyle brands are under pressure to adapt to shifting consumer behaviours. The rise of e-commerce, the demand for personalised experiences, and the growing preference for premium yet sustainable offerings are reshaping the sector. Singh’s track record of driving digital-first growth and her nuanced understanding of consumer psychology make her well-suited to navigate these challenges.  

For Raymond, the appointment is not just about marketing leadership but about shaping the brand’s future narrative. Singh’s ability to craft compelling stories that resonate across demographics and geographies will be critical in reinforcing Raymond’s identity as both a heritage brand and a modern lifestyle choice.  

As she steps into her new role, Singh embodies the convergence of experience, innovation, and vision. Her journey from global marketing at Unilever to entrepreneurship and now to Raymond Lifestyle reflects a career defined by adaptability and impact. For Raymond, her leadership promises a new chapter—one where premiumisation, digital engagement, and consumer-centric storytelling drive growth and legacy alike.