SIMBA BEER MARKS DECADE WITH LAUNCH OF SIMBA WILD

Simba Beer celebrates ten years of brewing distinctive beers in India with the launch of Simba Wild, a crisp, balanced and highly drinkable new offering. The release underscores Simba’s commitment to flavour, innovation and culture, reinforcing its bold character while expanding its portfolio across Delhi, Karnataka and Assam.  

As Simba Beer enters its second decade, the brand has unveiled Simba Wild, a new beer crafted to deliver balanced flavour, crisp refreshment and effortless drinkability. The launch marks a milestone in Simba’s journey, reflecting its dedication to quality and innovation that has defined its reputation among Indian consumers over the past ten years.  

Since its inception, Simba has built a diverse portfolio of styles and flavours, earning recognition for its bold approach to brewing. Simba Wild continues this trajectory, embodying the brand’s philosophy of creating approachable beers without compromising on flavour. Ishwaraj Singh Bhatia, Co-founder and COO of Simba Beer and ZigZag Vodka, emphasised this ethos, stating: “For the last ten years, Simba has challenged the notion that approachable beers have to compromise on flavour. Simba Wild carries that philosophy forward with a crisp, balanced and highly drinkable beer that stays true to the character consumers expect from us. As we celebrate this milestone, Wild represents both how far we’ve come and where we’re headed next.”  

The timing of Simba Wild’s launch is significant, coinciding with the brand’s recent international recognition at the World Beer Awards 2025 for Simba Wit and Simba Stout. These accolades highlight Simba’s growing influence beyond India, while Simba Wild strengthens its domestic presence by catering to evolving consumer tastes. Initially available across Delhi, Karnataka and Assam, the new release expands the brand’s reach and reinforces its commitment to delivering high-quality brewing experiences nationwide.  

Beyond its beers, Simba has cultivated a cultural identity through initiatives such as Simba Uproar, First Time with Simba, Simba Garage and Simba Wagwan. These platforms have created spaces where music, creativity and community converge, positioning Simba as more than a brewer — as a lifestyle brand deeply connected to contemporary culture. The launch of Simba Wild builds on this foundation, blending flavour with cultural resonance and innovation.  

As Simba embarks on its next decade, Simba Wild stands as both a celebration of its achievements and a statement of intent. It reflects the brand’s ambition to continue challenging conventions, expanding its portfolio and engaging consumers through products and experiences that embody boldness, creativity and quality.