OCHRE SPIRITS EXPANDS GIN PORTFOLIO, EYES ₹145 CRORE REVENUE

Goa-based Ochre Spirits is expanding its premium gin portfolio with Original Dry Gin and Plum Citron Gin, aiming for ₹145 crore revenue in three years. The craft spirits brand, currently in four states, plans a national rollout across seven states and 34 cities, tapping India’s growing demand for premium beverages.

Ochre Spirits, the Goa-based craft spirits company, is sharpening its premium edge with the launch of two new gin variants—Original Dry Gin and Plum Citron Gin—as part of an ambitious national expansion. Already present in Goa, Maharashtra, Karnataka, and Puducherry, the brand is preparing for a wider rollout across seven states and 34 cities in the coming fiscal year. This strategic push underscores its intent to capture India’s growing appetite for premium and craft alcoholic beverages. With a target of ₹145 crore in revenue over the next three years, Ochre Spirits is positioning itself as a key player in the evolving landscape of Indian spirits, blending artisanal innovation with a nationwide growth vision.

The company’s latest move reflects the broader transformation underway in India’s alcohol market, where consumers are increasingly gravitating towards premium and craft offerings. Gin, in particular, has witnessed a resurgence, with younger demographics and urban audiences embracing its versatility and distinctive flavour profiles. Ochre Spirits’ decision to introduce Original Dry Gin and Plum Citron Gin is designed to cater to this demand, offering both classic and contemporary expressions that appeal to evolving tastes.

Founded in Goa, a state known for its vibrant bar culture and experimental spirit scene, Ochre Spirits has steadily built its reputation in regional markets. Its expansion into Maharashtra, Karnataka, and Puducherry has provided a strong foundation, but the company now sees national scale as essential to sustaining growth. By targeting seven additional states and 34 cities, it aims to establish a pan-India presence that can rival established players while retaining its craft identity.

The ₹145 crore revenue target over three years signals confidence in both product innovation and market expansion. Industry observers note that the company’s timing is strategic, aligning with rising disposable incomes, changing social attitudes towards alcohol consumption, and a growing preference for premium experiences. Ochre Spirits’ emphasis on quality and distinctiveness positions it well to capture this momentum.

As the Indian spirits market continues to evolve, Ochre Spirits’ expansion marks a significant chapter in the rise of homegrown craft brands. By marrying artisanal craftsmanship with ambitious growth plans, the company is not only strengthening its portfolio but also contributing to the broader narrative of India’s premium beverage revolution.