Pluckk has joined hands with Global Sports as the health partner for the Indian Open 2026 pickleball tournament. The collaboration brings wellness-focused offerings to the event, including product sampling and on-ground activations, highlighting the synergy between fitness, nutrition, and India’s rapidly growing pickleball culture.
Pluckk, the fresh food and wellness brand, has announced its partnership with Global Sports as the official health partner for the Indian Open 2026 pickleball tournament. The collaboration underscores the rising popularity of pickleball in India and the growing emphasis on integrating nutrition and wellness into sporting experiences.
As part of the association, Pluckk created an on-ground experience zone at the tournament, offering product sampling to players and attendees. The range included plant protein bars, tender coconut water, and cold-pressed juices, all designed to support hydration, recovery, and sustained energy during gameplay. The initiative reflects Pluckk’s commitment to promoting healthier lifestyles through clean-label products free from added sugars and preservatives.
Pratik Gupta, co-founder and CEO of Pluckk, described the partnership as a natural fit. “We are thrilled to partner with Global Sports, a true pioneer in the space that has built an incredible presence of over 70 courts across Mumbai, Gurgaon, and the UAE. Partnering with the Indian Open 2026 is a perfect synergy because pickleball and Pluckk are speaking to the exact same person – someone who is active, health-conscious, and values quality. We are making it simpler for everyone to achieve that balance of staying fit, eating fresh, avoiding added sugars and preservatives, and ultimately reaching their personal wellness goals without the friction,” he said.
Global Sports, which has been instrumental in building pickleball’s footprint in India, sees the collaboration as part of a broader lifestyle ecosystem around the sport. Yuvraj Ruia, partner at Global Sports, emphasised the importance of nutrition in athletic performance. “As someone who has spent years on the pro circuit, I’ve seen firsthand how crucial high-quality nutrition is to an athlete’s performance and recovery. Partnering with Pluckk for the Indian Open 2026 is a natural fit; we aren’t just putting on India’s largest pickleball tournament, we are building a lifestyle ecosystem around the sport. By bringing Pluckk’s clean label and fresh ethos to the court, we’re ensuring our players have the best fuel possible to compete at the highest level.”
The partnership highlights how pickleball, once a niche sport, is becoming a mainstream fitness activity in India. With tournaments like the Indian Open driving participation and visibility, collaborations such as this are shaping the sport’s identity as not just competitive but also wellness-oriented. For Pluckk, it is an opportunity to align its brand with a growing movement that celebrates both athleticism and healthy living.
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