KUNAL ROY TAKES HELM AS MANAGING PARTNER – WEST & GROWTH LEAD AT VML

VML has announced the appointment of Kunal Roy as Managing Partner – West & Growth Lead, marking a significant leadership move for the global creative powerhouse. Formed from the merger of Wunderman Thompson and VMLY&R, VML continues to strengthen its integrated offering across brand, customer experience, and commerce.  

VML has named Kunal Roy as its new Managing Partner – West & Growth Lead, a role that underscores the agency’s commitment to driving growth and deepening client partnerships in one of its most dynamic markets. The appointment comes at a pivotal time for VML, which has emerged as a global creative force following the unification of Wunderman Thompson and VMLY&R.  

Roy’s new mandate reflects both the scale and ambition of VML’s integrated model, which combines brand experience, customer experience, and commerce practices underpinned by data and technology. With this appointment, the agency signals its intent to accelerate growth in the western region while reinforcing its industry-unique ability to deliver end-to-end solutions for clients navigating an increasingly complex marketing landscape.  

VML’s formation brought together two of the world’s most accomplished creative agencies, each with complementary strengths and geographic reach. The merger created a powerhouse capable of offering holistic services that span creativity, technology, and commerce. In this context, Roy’s leadership role is expected to be instrumental in shaping the agency’s growth trajectory, particularly in markets where innovation and integration are critical to brand success.  

Industry observers note that VML’s integrated approach is well-timed, as brands increasingly seek partners who can deliver seamless experiences across platforms and channels. By blending creativity with data-driven insights, VML positions itself as a partner capable of not only building brand equity but also driving measurable business outcomes.  

Roy’s appointment is also seen as a recognition of his proven ability to lead teams and foster growth in competitive environments. His experience and vision are expected to strengthen VML’s presence in the region, while also contributing to the agency’s global ambition of redefining how creativity and technology intersect.  

As VML continues to expand its footprint, the addition of Roy to its leadership team highlights the agency’s focus on talent and innovation. For clients, it represents an opportunity to engage with a partner that offers both creative excellence and commercial impact. For VML, it is another step in its journey to set new benchmarks in the industry.  

Congratulations to Kunal Roy on this new chapter, and best wishes as he embarks on his endeavour to drive growth and shape the future of VML’s integrated offering.