Kasun Tennakoon has taken on the role of Executive Creative Director at TBWA\Sri Lanka. With years of hands-on experience across the advertising industry, Tennakoon describes creativity as a roller-coaster ride of highs and lows, driven by passion, commitment and the belief that great work can spark real change.
Kasun Tennakoon has announced his appointment as Executive Creative Director at TBWA\Sri Lanka, marking a new chapter in his career. Reflecting on his journey, Tennakoon likens the creative profession to a roller-coaster ride—filled with soaring highs and daunting dives—but one that has shaped his growth as both a professional and a person.
He credits years of immersion in the advertising world for giving him the opportunity to reinvent himself, explore new ideas, and develop a deep appreciation for the vocation. For Tennakoon, the true reward lies not only in the craft itself but in the people who make the industry vibrant and collaborative.
Motivated by the conviction that creativity can drive meaningful change, Tennakoon emphasises the impact of advertising beyond brands and clients, extending to society at large. “There aren’t many things that feel as good or are as rewarding as accomplishing great work,” he notes, underscoring his commitment to producing ideas that resonate with purpose and passion.
His appointment at TBWA\Sri Lanka signals a continuation of this ethos, as he brings his conscientiousness and creative drive to one of the world’s most recognised agency networks. With a focus on blending innovation with humanity, Tennakoon’s leadership is set to inspire campaigns that not only elevate brands but also contribute positively to the wider cultural landscape.
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