ABD MAESTRO LAUNCHES ZOYA PINK MIX BERRIES GIN

ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders & Distillers, has introduced Zoya Pink Mix Berries Gin. Crafted in small batches, the new release blends juniper with strawberry, cranberry, blackberry, and raspberry, reinforcing Zoya’s reputation for refinement and innovation in India’s evolving premium gin market.  

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has unveiled Zoya Pink Mix Berries Gin, a small batch-led extension of the celebrated Zoya portfolio. The launch marks another step in the brand’s ambition to redefine the gin experience for discerning consumers in India and beyond.  

Zoya Pink Mix Berries Gin is distinguished by its delicate blush and vibrant flavour profile. Built on a classic juniper base, it is infused with strawberry, cranberry, blackberry, and raspberry, resulting in a spirit that is visually striking and indulgent. The finish is smooth and refreshingly berrilicious, designed to appeal to both seasoned gin enthusiasts and new explorers of the category.  

Crafted in small batches from premium grain neutral spirits, the gin reflects Zoya’s commitment to quality and craftsmanship. Ingredients are meticulously sourced from across the globe to ensure balance and refinement. Its versatility makes it suitable for a range of occasions, from sunlit brunches and relaxed sundowners to intimate evening gatherings, positioning it as a contemporary choice for varied social settings.  

Commenting on the launch, Bikram Basu, Managing Director of ABD Maestro, said, “At ABD Maestro, we view the expansion of the Zoya portfolio as an opportunity to reimagine the gin experience. With Zoya Pink Mix Berries Gin, we have crafted a vibrant expression that balances artisanal botanicals, fabulous choice of berries, with a smooth, indulgent profile.”  

The new release strengthens Zoya’s positioning as a modern gin brand that combines refinement with flavour exploration. It joins the existing portfolio of Watermelon Gin and Espresso Coffee Gin, which already enjoy strong presence in key Indian markets and are expanding into travel retail and international destinations.  

Zoya Pink Mix Berries Gin is currently available in Maharashtra at a price of Rs 2,500, with a phased rollout planned across other major markets in India. With its blend of craftsmanship, innovation, and contemporary appeal, the launch underscores ABD Maestro’s ambition to elevate the premium gin segment and cater to evolving consumer tastes.