JINITA SHETH EMBODIES MODERN LIFE IN TWENTY-SEVEN CAMPAIGN

Twenty-Seven introduces Jinita Sheth as the face of its new moisturiser, designed for the relentless pace of modern living. From running a fashion label to navigating meetings, shoots, and screen time, Sheth epitomises the connected generation. The product represents balance amid hustle, created for those who build and create every day.  

In a campaign that speaks directly to the rhythm of contemporary life, Twenty-Seven has unveiled Jinita Sheth as the representative of its latest moisturiser. The brand positions Sheth as the embodiment of modern living – a professional whose days are defined by speed, connectivity, and constant creation.  

From steering her fashion label to managing a schedule packed with meetings, shoots, calls, and long hours in front of screens, Sheth exemplifies the lifestyle that the product is designed to support. Twenty-Seven’s moisturiser is crafted for skin that must keep pace with this relentless energy, offering care and resilience for those who are always on the move.  

The campaign highlights Sheth’s authenticity, noting her genuine appreciation for the product not only for its efficacy but also for what it symbolises: balance in the midst of hustle. By choosing her, Twenty-Seven underscores its commitment to a generation that is always connected, always creating, and always striving to do more.  

“Presenting Jinita Sheth for Twenty-Seven” is more than a tagline; it is a statement of intent. The brand positions its moisturiser as a companion for builders, creators, and doers – those whose modern lives demand products that can keep up with their pace while offering a moment of equilibrium.