Swiss watchmaker Roamer has entered India through a partnership with Titan Company Limited, launching a curated collection of men’s and women’s watches. Actor Arjun Rampal was unveiled as brand ambassador at the Mumbai launch. Titan will manage Roamer’s marketing and distribution, strengthening the brand’s presence in India’s premium watch market.
Swiss watchmaker Roamer has officially entered the Indian market through a strategic partnership with Titan Company Limited, unveiling a curated collection of men’s and women’s watches. The launch event in Mumbai was attended by actor Arjun Rampal, who has been appointed as Roamer’s brand ambassador in India.
The collaboration marks a significant step for Roamer as it seeks to establish a strong foothold in India’s growing premium watch segment. Titan Company Limited, one of India’s leading lifestyle and accessories players, will oversee Roamer’s marketing and distribution across the country, ensuring the brand benefits from Titan’s extensive retail network and consumer insights.
At the Mumbai launch, Rampal spoke about his association with the brand, highlighting Roamer’s legacy of Swiss craftsmanship and its appeal to Indian consumers seeking timeless yet contemporary designs. The curated collection introduced for India reflects Roamer’s global design ethos while being tailored to local preferences, blending elegance with everyday wearability.
Industry observers note that the partnership leverages Titan’s established credibility in the Indian market while giving Roamer access to a wide consumer base. With Rampal’s star power adding aspirational value, the brand aims to position itself as a premium yet accessible choice for discerning watch buyers.
The move underscores the growing appetite for international watch brands in India, where rising disposable incomes and evolving lifestyle aspirations are driving demand for luxury and premium accessories. Roamer’s entry, backed by Titan’s distribution strength and Rampal’s endorsement, is expected to accelerate its visibility and growth in the competitive segment.
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