GHOST LIFESTYLE UNVEILS ENERGY STICKS

Ghost Lifestyle, owned by Keurig Dr Pepper Inc., has launched Ghost Energy Sticks, a powdered version of its energy drink. Available in Orange Cream, Sour Pink Lemonade, Warheads Sour Watermelon and Welch’s Grape, the sticks are sold exclusively at Target and online, expanding the brand’s reach in the energy segment.  

Ghost Lifestyle is extending its footprint in the energy drinks market with the introduction of Ghost Energy Sticks, a powdered format designed to deliver the brand’s signature energy boost in a convenient, portable form. The launch marks a strategic expansion for the company, which is owned by Keurig Dr Pepper Inc., as it seeks to diversify its offerings and appeal to consumers looking for flexibility and flavour variety.  

The Ghost Energy Sticks are available in four distinctive flavours: Orange Cream, Sour Pink Lemonade, Warheads Sour Watermelon and Welch’s Grape. Each flavour reflects the brand’s penchant for bold, nostalgic tastes that resonate with younger audiences, particularly those who value both performance and personality in their beverage choices.  

Retail distribution is tightly focused, with the sticks available exclusively at Target stores across the United States, as well as through online channels. This selective rollout underscores Ghost Lifestyle’s strategy of aligning with high-visibility retail partners while maintaining strong digital engagement, a hallmark of its brand positioning.  

By moving into powdered energy formats, Ghost Lifestyle is tapping into a growing consumer trend that favours portability and customisation. Powder sticks allow users to mix their energy drink on the go, offering convenience without compromising on flavour or functionality. This innovation also positions the brand to compete more directly with established players in the powdered supplement and hydration categories.  

The launch of Ghost Energy Sticks reinforces Ghost Lifestyle’s reputation for blending lifestyle branding with product innovation. With its distinctive flavours, exclusive retail partnerships and digital-first approach, the company is signalling its intent to capture a larger share of the evolving energy market, appealing to consumers who see energy products as both functional aids and cultural statements.