ONE8 LAUNCHES WITH FOUNDING 5000 CELEBRATION

Virat Kohli’s high-performance sportswear brand one8, built by Agilitas, has officially launched with a landmark event that united athletes, creators, entrepreneurs, and consumers. The occasion honoured the Founding 5000, the brand’s earliest supporters, while introducing one8’s vision of blending performance and culture, signalling its ambition to redefine India’s sportswear landscape.  

Virat Kohli’s much-anticipated sportswear brand one8, developed under Agilitas, has made its official debut with a launch event that underscored both its performance credentials and cultural aspirations. The gathering brought together athletes, creators, entrepreneurs, retailers, industry leaders, and consumers, reflecting the brand’s ambition to position itself as more than just a sportswear label.  

The event placed particular emphasis on the one8 Founding 5000, the brand’s earliest supporters and first customers to own one8 products. By recognising this community, the launch highlighted the brand’s commitment to building a movement rooted in participation and loyalty rather than simply product sales. This gesture reinforced one8’s strategy of cultivating a strong identity through its earliest adopters, who are seen as integral to shaping the brand’s journey.  

Agilitas, the company behind one8, has set out to create a high-performance sportswear brand that can compete with global giants while remaining deeply connected to Indian consumers. The launch event was designed not only to showcase the brand’s initial product line but also to engage directly with its community, signalling a long-term vision that blends athletic performance with cultural resonance.  

For Kohli, one8 represents more than a commercial venture; it is an extension of his sporting legacy and entrepreneurial drive. By co-founding the brand, he has sought to channel his influence into building a label that reflects ambition, individuality, and excellence—values that resonate strongly with both athletes and everyday consumers. The presence of diverse stakeholders at the launch underscored the brand’s intent to operate at the intersection of sport, lifestyle, and culture.  

The recognition of the Founding 5000 also points to one8’s strategy of embedding exclusivity and belonging into its narrative. In an era where sportswear has evolved into a lifestyle category, the brand’s decision to celebrate its earliest supporters signals its understanding of the importance of community-led growth. This approach positions one8 as a brand that is not only performance-driven but also culturally attuned to the aspirations of a new generation.  

As India’s sportswear market continues to expand, one8’s entry marks a significant moment in the sector. By combining Kohli’s sporting influence with Agilitas’ expertise, the brand is aiming to carve out a distinctive space that balances global ambition with local relevance. The launch event, with its focus on community and cultural engagement, sets the tone for one8’s journey as it seeks to redefine the boundaries of sportswear in India and beyond.