ESSENCEMEDIACOM RETAINS UBER ACROSS ASIA-PACIFIC

EssenceMediacom has successfully retained Uber across Asia-Pacific following a competitive pitch, reinforcing a partnership that began in 2017. The collaboration leverages WPP Open’s AI and data capabilities to deliver adaptive media strategies across diverse markets, underscoring the agency’s strategic expertise and commitment to driving growth at scale for Uber.

EssenceMediacom has secured the continuation of its partnership with Uber across Asia-Pacific, following a highly competitive regional pitch. The win highlights the agency’s ability to combine strategic expertise with the collaborative strength of WPP Open, bringing together talent and capabilities from across the network to deliver growth at scale.  

The renewed partnership builds on a relationship that began in 2017, during which EssenceMediacom has played a pivotal role in launching and scaling Uber across the region. Over nearly a decade, the collaboration has evolved into a robust growth engine, blending operational excellence, advanced technology, and a planning approach rooted in marketing science.  

Central to the partnership is the integration of WPP Open’s AI and data capabilities, enabling EssenceMediacom to craft more connected and adaptive media strategies in an increasingly complex landscape. This approach ensures Uber can continue to engage audiences effectively while navigating the diverse and rapidly changing markets of Asia-Pacific.  

The regional model underpinning the partnership spans Australia and New Zealand, Hong Kong, India, Japan, South Korea and Taiwan. By adopting a connected framework, EssenceMediacom and Uber are able to align strategies across multiple markets while tailoring execution to local dynamics, ensuring both consistency and relevance in consumer engagement.  

EssenceMediacom’s success in retaining Uber underscores the agency’s reputation for strategic innovation and its ability to harness the collective power of WPP Open. The partnership reflects a shared commitment to driving growth through data-led insights, adaptive planning, and technology-enabled solutions that resonate with consumers across diverse cultural and economic contexts.  

For Uber, the decision to continue with EssenceMediacom signals confidence in the agency’s ability to deliver measurable impact and sustained growth. As the ride-hailing and delivery giant continues to expand its footprint in Asia-Pacific, the partnership provides a strong foundation for scaling operations and deepening connections with consumers.  

The retention also highlights the growing importance of integrated, technology-driven media strategies in today’s competitive environment. By combining strategic thinking with advanced tools, EssenceMediacom and Uber are well positioned to navigate the challenges of fragmentation, evolving consumer behaviours, and the demand for more personalised engagement.  

This latest development reinforces EssenceMediacom’s role as a trusted partner for Uber, ensuring that the collaboration remains a cornerstone of the brand’s growth journey across Asia-Pacific.