7UP ICY COOL MOJITO DELIVERS A FROSTY NEW LOOK

PepsiCo has unveiled a striking new design for 7UP ICY COOL Mojito, built around the concept of Full Body Refreshment. With icy blues, crystal‑inspired graphics, frozen textures and vibrant lime accents, the packaging is designed to feel cold even before the first sip, amplifying the brand’s refreshment promise.

PepsiCo has taken its popular Mojito variant to a new sensory level with the launch of 7UP ICY COOL Mojito. The creative direction, summed up in the phrase It gets cooler as you sip!, transforms refreshment into a full visual experience. By reimagining the familiar Mojito world through colder cues, the design aims to heighten anticipation and deliver a chill factor that begins with the eyes.  

The packaging employs icy blues as its dominant palette, evoking the crispness of frozen landscapes and instantly signalling coolness. Crystal ICE‑inspired graphics add depth and sparkle, while frozen textures reinforce the tactile impression of cold. These elements are balanced with vibrant lime accents, ensuring the Mojito’s citrus character remains front and centre. The interplay of frosty visuals and zesty highlights creates a design that is both invigorating and distinctive.  

This approach reflects PepsiCo’s broader ambition to make packaging an extension of the product experience. Rather than relying solely on flavour cues, the design immerses consumers in a sensorial journey that begins before the can is opened. By visually embodying the idea of Full Body Refreshment, 7UP ICY COOL Mojito positions itself as more than just a beverage—it becomes a cooling ritual.  

Strategically, the initiative underscores the importance of differentiation in the highly competitive soft drinks market. With consumers increasingly drawn to products that offer both style and substance, the frosty aesthetic ensures strong shelf presence while reinforcing the Mojito’s identity as a refreshing escape. The design’s layered textures and bold contrasts also lend themselves to digital storytelling, making it highly shareable across social media platforms.  

PepsiCo’s design philosophy here is clear: packaging should not merely contain but communicate. By turning refreshment into a visual spectacle, the brand has crafted an identity that resonates with younger audiences seeking immersive experiences. The Mojito’s new look tells a story of coolness, vibrancy and sensory delight, aligning with PepsiCo’s wider push to energise its portfolio through creative innovation.  

As the summer season unfolds, 7UP ICY COOL Mojito is set to capture attention across retail shelves and online feeds alike. With its icy blues, crystal motifs and lime accents, the design ensures that the promise of refreshment is felt even before the first sip, making it a standout in the world of seasonal beverages.