LAMBORGHINI CEO STEPHAN WINKELMANN ON URUS SE PERFORMA

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, reflects on the debut of the Urus SE Performante. He highlights how innovations such as Integrated Power Brake and advanced aerodynamics elevate performance and control, reinforcing Lamborghini’s philosophy that technology matters only when it enhances the driving experience while preserving the brand’s identity.

When Automobili Lamborghini first pioneered the Super SUV concept, the ambition was not simply to create a new category but to continually redefine it. Today, Stephan Winkelmann, Chairman and CEO, affirms that the extraordinary reception of the Urus SE Performante proves this vision remains intact.  

The unveiling of the Urus SE Performante has drawn acclaim from customers and global media alike, underscoring that the pursuit of performance in the modern era is inseparable from the evolution of intelligence, technology and dynamics. For Winkelmann, this is not just a matter of engineering but of philosophy: innovation must serve the driver, not the other way around.  

Having personally experienced the Urus SE Performante, Winkelmann was struck by how seamlessly its innovations translate into confidence behind the wheel. The introduction of Integrated Power Brake technology and advanced aerodynamic solutions does more than sharpen performance; it delivers a new dimension of control, stability and assurance across every driving condition.  

For Lamborghini, technological progress is meaningful only when it enhances the emotional connection between car and driver. The Urus SE Performante embodies this principle, pushing boundaries while safeguarding the unmistakable identity that defines the marque. It is a vehicle that proves exhilaration and usability can coexist, ensuring that every Lamborghini remains as thrilling as it is authentic.