TAMANNAAH BHATIA BECOMES THE FACE OF GUESS WATCHES

Guess has appointed actor Tamannaah Bhatia as its new Watches Brand Ambassador, marking a bold new chapter for the brand in India. Embodying glamour, confidence and individuality, Bhatia will front campaigns and consumer experiences, bringing the FW26 collection to life while deepening Guess Watches’ connection with style-conscious audiences.  

Guess has announced actor Tamannaah Bhatia as the new face of its Watches category, a partnership that underscores the brand’s commitment to bold self-expression and contemporary fashion. Known for her effortless glamour and unapologetic confidence, Bhatia epitomises the spirit of the ‘Guess Girl’, making her a natural fit for the brand’s latest campaign.  

Rooted in Guess’s iconic aesthetic, the FW26 campaign positions watches as an essential part of personal expression, blending the brand’s distinctive design language with Bhatia’s modern influence. Paul Marciano, Co-founder and Chief Creative Officer of Guess?, LLC, said, “Tamannaah perfectly captures the bold and fashion-forward spirit of Guess. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design.”  

Speaking about the collaboration, Bhatia commented, “I have always believed that the right accessory can completely transform a look; that’s what I love about Guess Watches. They’re not designed to blend in; they’re designed to make a statement. I’m excited to bring my own style to the Guess world and see where we take this journey together.”  

The partnership signals a fresh chapter for Guess in India, aiming to connect with a new generation of style-conscious consumers. Through campaigns, social platforms and immersive experiences, Bhatia will embody the brand’s signature glamour and confidence. Deepak Chhabra, Managing Director of Timex Group India, added, “Guess has always stood for bold self-expression, and Tamannaah brings that same confidence and individuality to everything she does. Her distinctive style makes this a natural partnership, giving us an exciting opportunity to further deepen Guess Watches’ fashion credentials and connect with a new generation of consumers in India.”  

Debuting in September, Bhatia will star in her first Guess campaign, showcasing the FW26 Watches collection. With her influence and the brand’s iconic design ethos, the collaboration promises to redefine how watches are perceived—not just as functional accessories, but as powerful statements of individuality and style.