EMOMEE STEPS ONTO THE STAGE WITH LENNY PEARCE

Children’s entertainment IP EMOMEE has expanded beyond screens, debuting a live act alongside global kids music star Lenny Pearce in Bengaluru, Mumbai and Delhi. Featuring characters E, Mo and Mee, the performances mark the brand’s first foray into live entertainment, part of its broader Screen, Stage and Shop growth strategy.  

EMOMEE, the fast-growing children’s entertainment IP behind the beloved characters E, Mo and Mee, has taken its first steps into live entertainment, opening for global kids music sensation Lenny Pearce across three major Indian cities. The brand performed at Chamara Vajra in Bengaluru, Dublin Square at Phoenix Marketcity in Mumbai and Talkatora Indoor Stadium in Delhi, bringing its characters to life in front of thousands of children and families.  

The specially created 10-minute act combined music, movement, humour and life skills, translating the essence of EMOMEE’s storytelling into a live environment. For the young audiences, it was a chance to meet E, Mo and Mee beyond the screen, dancing and interacting with them in real time. For EMOMEE, it was a milestone in its ambition to build a global children’s franchise from India across three interconnected worlds – Screen, Stage and Shop.  

Over the past 15 months, EMOMEE has built a strong presence on Screen, crossing one billion views, more than 2.5 million subscribers and reaching families in over 100 countries. Its first series, now streaming on Netflix, has introduced children to stories centred on confidence, kindness, curiosity and emotional intelligence. Stage is the next layer of this strategy, designed to deepen the relationship children have with the characters through music, dance, storytelling and participation.  

The Lenny Pearce shows marked the debut of EMOMEE’s live formats, with the company already developing a 60–70 minute original life skills musical planned for launch in 2027. “From day one, we have been building EMOMEE as an IP that can live far beyond a screen,” said Pooja Jauhari, Founder and CEO of EMOMEE. “Screen gives us the ability to make E, Mo and Mee famous at scale. Stage gives children the chance to meet them, dance with them and experience their world in real life. And Shop lets them eventually take a piece of that world home. Opening for Lenny Pearce across three cities gave us our first opportunity to see that second S come alive in front of thousands of families. The 10-minute act is only the beginning – our ambition is to build EMOMEE into a full-scale live entertainment property.”  

The move into live entertainment is not intended as a standalone events business but as an extension of EMOMEE’s core mission – entertaining children while introducing essential life skills such as adaptability, money sense and critical thinking. Over time, the three S’s are designed to reinforce one another: children discover the characters on Screen, experience their world through Stage, and bring them into everyday life through Shop.  

With this strategy, EMOMEE is positioning itself as a globally relevant children’s franchise from India, building a character universe capable of travelling across platforms, formats, markets and generations.