OMNICOM ADVERTISING INDIA SHINES AT THE WORK 2026 WITH MCCANN INDIA AND TBWA\LINTAS LEADING THE CHARGE

Omnicom Advertising India excelled at The Work 2026, with McCann India crowned APAC Agency of the Year and India’s #1 agency, and TBWA\Lintas ranked #2 in India and #7 in APAC. Together, they secured 75 acceptances, showcasing India’s growing creative influence across diverse categories and global brand narratives.

Omnicom Advertising India (OA India) delivered a commanding performance at Campaign Brief’s The Work 2026, underscoring the network’s creative strength across Asia-Pacific. Anchored by McCann India’s crowning as APAC Agency of the Year and India’s #1 agency, and TBWA\Lintas securing the #2 spot in India and #7 across APAC, the network converted its creative momentum into an impressive 75 acceptances.  

McCann India spearheaded the haul with 48 acceptances, a testament to its ability to unlock fresh cultural and human insights that resonated across diverse categories. Campaigns for Stayfree, Dettol, McDonald’s India and Flipkart exemplified the agency’s knack for blending sharp strategy with empathetic storytelling, ensuring brand narratives connected meaningfully with audiences. This recognition reinforced McCann India’s reputation as a powerhouse of creativity, capable of shaping conversations that transcend advertising to influence broader cultural currents.  

TBWA\Lintas complemented this success with 27 acceptances, showcasing its versatility across categories and industries. Its portfolio included standout work for Steadfast, TVS Ronin, ALKEM, Closeup, Vim India, Hershey’s India, General Insurance Council and Air India Express, executed through Juice, an Omnicom Group company and TBWA division. The agency also demonstrated its global creative reach with work for Apple via TBWA\Media Arts Lab India. This breadth of output highlighted TBWA\Lintas’ ability to adapt its disruptive ethos to varied brand contexts, delivering campaigns that were both distinctive and effective.  

Together, McCann India and TBWA\Lintas exemplified OA India’s ability to harness creative currency into tangible recognition. Their combined 75 acceptances not only reflected individual agency excellence but also the strength of Omnicom’s collaborative ecosystem in India. The results underscored how the network’s agencies are pushing boundaries in storytelling, design and integrated execution, setting benchmarks for the region’s creative industry.  

Now in its 24th year, The Work has established itself as a definitive showcase of creative excellence across Asia, Australia and New Zealand. Evaluating benchmark ideas spanning film, digital, design, culture and integrated disciplines, the platform celebrates campaigns that embody originality, craft and cultural resonance. For OA India, the 2026 edition marked a milestone in demonstrating how Indian agencies are not just competing but leading on the global stage.  

The dual triumph of McCann India and TBWA\Lintas at The Work 2026 reflects a broader narrative of India’s creative ascendancy. By blending cultural insight with innovative execution, these agencies are shaping a new era of advertising where ideas travel seamlessly across geographies and categories. Their success signals a future where Indian creativity continues to command global attention, reinforcing the country’s position as a hub of imaginative excellence.