DIGITAL SHOUTOUTS MEDIA LAUNCHES AUDIENCE BASE AI ADS

Digital ShoutOuts Media has unveiled Audience Base AI Ads, an India-built platform unifying campaign planning, activation and measurement across emerging AI advertising environments. Designed for conversational and intent-driven consumer journeys, the system recorded strong early engagement, positioning itself as infrastructure for the evolving AI advertising ecosystem.

Digital ShoutOuts Media, a leading player in digital innovation and advertising intelligence, has announced the launch of Audience Base AI Ads, a new platform designed to help brands navigate the rapidly evolving world of AI-powered advertising. Built in India, the system aims to unify campaign planning, activation, management and measurement across emerging AI environments, as platforms increasingly introduce monetisation opportunities.  

The launch comes at a pivotal moment in consumer behaviour. Audiences are beginning to discover brands and products through AI platforms, asking questions, comparing alternatives and seeking recommendations in conversational formats rather than relying solely on traditional keyword-based search. Audience Base AI Ads has been developed to meet this shift, offering advertisers a single system that integrates campaign planning, contextual and intent intelligence, creative workflows, activation, performance reporting, conversion measurement, first-party audience capabilities and spend oversight.  

Rather than focusing on a single channel, Digital ShoutOuts Media positions Audience Base AI Ads as an infrastructure layer for the broader AI advertising ecosystem. As AI platforms monetise their growing audiences, advertisers will encounter new environments alongside established search, social, programmatic and commerce media. Audience Base provides brands and agencies with a common platform to plan, activate and measure campaigns across these opportunities, ensuring consistency and efficiency.  

Initial testing has delivered promising results. Early advertiser campaigns recorded click-through rates above 3% from day one, accompanied by encouraging conversion activity and strong engagement quality. The findings suggest that users engaging through conversational environments often arrive with clearer intent, as they are actively researching, comparing or preparing to act. This creates a valuable opportunity for brands to connect with consumers closer to the point of consideration and decision-making.  

Ashish Kulshrestha, Founder of Digital ShoutOuts Media, emphasised the significance of the development: “AI is rapidly becoming another important layer in how people discover information, research products and make decisions. Advertising is now beginning to become part of that ecosystem as well. We built Audience Base AI Ads with a broader vision to create a unified platform where brands can plan, activate and measure advertising across the emerging AI ecosystem as it continues to evolve.”  

He added: “Our early campaign experience has strengthened our belief that conversational advertising can become an important performance channel because brands have an opportunity to engage consumers while they are actively researching, comparing and deciding.”  

Looking ahead, Digital ShoutOuts Media plans to expand Audience Base AI Ads further, adding capabilities in campaign automation, contextual and intent planning, creative workflows, conversion optimisation, first-party audience activation and consolidated AI advertising measurement. As the AI advertising market develops, the company intends to evaluate additional environments and incorporate them into the platform as monetisation opportunities become available.  

Audience Base AI Ads represents a significant step in preparing advertisers for the next phase of digital discovery, where AI-driven conversations are set to play a central role in shaping consumer journeys and brand engagement.