DELAMAIN’S FOLIO NATURA: A NEW CHAPTER ROOTED IN HERITAGE

Delamain’s Folio Natura, created with Appartement 103, reimagines a 200‑year‑old Cognac house for a new generation. Inspired by Jacques Delamain’s Books of Nature, it blends colour, spontaneity and approachability with enduring craftsmanship. A rediscovery rather than reinvention, Folio Natura opens a vibrant new chapter rooted firmly in heritage and tradition.

When a Cognac house with two centuries of history seeks to speak to a new generation, the temptation might be to reinvent itself from the outside. Yet Delamain, guided by Appartement 103’s creative vision, chose a more introspective path for its latest release, Folio Natura. The project asked a deceptively simple question: what does a 200‑year‑old Cognac maison look like to those discovering it today?  

The answer lay not in chasing trends but in rediscovering the brand’s own heritage. Jacques Delamain’s passion for the natural world, expressed through his Livres de Nature or Books of Nature, became the foundation for a fresh identity. Rather than a departure, Folio Natura represents continuity — a new chapter built from elements that had always been present but perhaps overlooked.  

The design and storytelling embrace colour, spontaneity and approachability, qualities that resonate with contemporary audiences while remaining faithful to the codes and craftsmanship that define Delamain. It is a delicate balance: to be more vibrant without losing refinement, to be more open without sacrificing tradition. Folio Natura embodies this duality, presenting Cognac as both timeless and timely.  

For Delamain, the release is more than a product launch; it is a statement of intent. By drawing inspiration from its own archives and naturalist heritage, the maison demonstrates that innovation need not mean abandoning roots. Instead, it can mean re‑interpreting them for a new era, allowing history to speak in a modern voice.  

Appartement 103’s creative direction underscores this philosophy. The agency’s work highlights how heritage brands can remain relevant by reframing their narratives rather than rewriting them. Folio Natura is not a radical reinvention but a rediscovery, a reminder that within the DNA of a storied house lie infinite possibilities for renewal.  

As Delamain opens this new chapter, it invites connoisseurs and newcomers alike to experience Cognac through a lens of curiosity and connection to nature. Folio Natura is colourful, spontaneous and approachable, yet unmistakably Delamain — proof that the past can be the most powerful source of inspiration for the future.