TALES & HEADS WINS MG MOTOR MIDDLE EAST COMMUNICATIONS BRIEF

MG Motor Middle East has appointed Dubai-based independent agency Tales & Heads as its communications partner following a competitive pitch. The agency will broaden MG’s regional communications across the GCC, Levant and Morocco, focusing on culture, lifestyle and storytelling to strengthen brand positioning and visibility during a period of growth.  

MG Motor Middle East has named Tales & Heads as its new communications partner, entrusting the Dubai-based independent agency with its regional brief across the GCC, Levant and Morocco. The appointment, secured after a competitive pitch, marks a significant step in MG’s ambition to expand its presence and evolve its brand narrative in the region.  

The collaboration will see Tales & Heads lead an integrated communications programme designed to strengthen MG’s positioning and generate visibility for its priority models. Beyond traditional automotive channels, the agency will focus on culture, lifestyle, partnerships and storytelling, aiming to connect the brand with diverse audiences and communities. The remit also includes profiling MG Motor Middle East and its leadership in conversations around automotive technology, innovation and the future of mobility.  

MG, which boasts more than a century of heritage, continues to evolve under the ownership of SAIC Motor. Its product portfolio blends legacy with modern design, technology and accessible innovation, reflecting the brand’s ambition to remain relevant in a fast-changing automotive landscape. The new partnership underscores MG’s commitment to telling its story in fresh and engaging ways as it enters a new phase of growth.  

Joanna Agnew, Managing Director of Tales & Heads, emphasised the opportunity to showcase MG’s rich heritage alongside its rapid evolution. “MG has a remarkable story: more than a century of heritage and trust combined with a business that is evolving incredibly quickly. For us, the opportunity is to bring the breadth of that story to life, finding fresh and meaningful ways to connect the brand with audiences and communities across the region,” she said. “It’s exactly the kind of brief we love – one where communications can play a genuine role in shaping how a brand is understood, experienced and talked about.”  

Khail Dagher, PR and Social Media Manager of MG Motor Middle East, highlighted the brand’s momentum and the importance of evolving its communications approach. “MG is entering an exciting period of growth and evolution across the Middle East, with new products, technologies and experiences creating more opportunities for us to connect with customers across the region,” he noted. “As our business evolves, so too should the way we tell our story. In Tales & Heads, we have found a partner that understands both our vision and this region and shares our ambition to bring the next chapter of MG to life in fresh and engaging ways.”  

The appointment signals MG’s intent to deepen its engagement with regional audiences, positioning itself not only as an automotive brand but also as a cultural and lifestyle player. For Tales & Heads, the brief represents an opportunity to craft narratives that resonate beyond the showroom floor, embedding MG within conversations about innovation, mobility and modern living.