BARKHA SINGH APPOINTED CHIEF CREATIVE OFFICER AT NUVAH

Nuvah, India’s leading online-first women’s footwear brand, has appointed actor and digital creator Barkha Singh as Chief Creative Officer. Collaborating with founder Avni Jain, Singh will shape Nuvah’s creative identity across product design, brand communication, and cultural storytelling, reinforcing the brand’s mission to unite style, comfort, and individuality for modern women.  

Nuvah has announced the appointment of Barkha Singh as Chief Creative Officer, marking a significant step in the brand’s journey to redefine women’s footwear. Founded on the principle that women should never have to choose between style and comfort, Nuvah has built its reputation on thoughtful design and engineering-led innovation. Its proprietary Steady-Form footbed and patent-pending Style-Switch technology, which allows interchangeable heels to create multiple looks from a single pair, exemplify its commitment to blending fashion with functionality.  

In her new role, Singh will collaborate closely with founder and CEO Avni Jain to shape Nuvah’s evolving creative identity. Her mandate spans product design, brand communication, visual storytelling, and cultural expression, positioning her at the heart of the brand’s next chapter. Jain emphasised that Singh’s intuitive understanding of contemporary women and their desire to move through the world with ease, confidence, and individuality makes her an invaluable partner in guiding Nuvah forward.  

Singh’s appointment reflects the convergence of her creative sensibilities and academic discipline, qualities that have defined her journey across entertainment, fashion, and digital media. Known for her work in projects such as Criminal Justice, Masaba Masaba, Engineering Girls, Please Find Attached, and Lafangey, she has built a diverse portfolio that extends beyond acting. Her presence as a digital creator, with content spanning fashion, travel, and lifestyle, has further cemented her influence in shaping contemporary cultural narratives.  

Her growing prominence in fashion was recognised at the ELLE Style Awards, where she was honoured as Style Icon of the Year – Contemporary Actor. This accolade underscored her distinctive presence and evolving style, qualities that align seamlessly with Nuvah’s ethos of individuality and versatility. Singh’s association with the brand also extends to her role as host of Prime Video’s fashion makeover show We Got You Girl, where Nuvah heels featured prominently in Episode 2, further highlighting the brand’s cultural resonance.  

Speaking about the collaboration, Singh described her attraction to Nuvah as rooted in both the brand’s vision and Jain’s clarity of purpose. “I’ve always believed that women shouldn’t have to compromise on how they look, feel, or move, and Nuvah is built around this very thought,” she said. “For me, this role goes beyond communication; it’s about being involved in the creative thinking and product journey, and helping build something that feels relevant, beautiful, and genuinely useful to women today.”  

Her appointment signals Nuvah’s ambition to deepen its connection with contemporary women by placing creativity and cultural relevance at the centre of its strategy. By uniting Singh’s multifaceted perspective with Jain’s product-first philosophy, Nuvah aims to strengthen its position as a footwear brand attuned to the realities of modern life, where style and comfort coexist seamlessly.