ADITI SHOREWAL JOINS SPOTIFY AS HEAD OF PR & COMMUNICATIONS

Aditi Shorewal has been appointed Head of PR & Communications at Spotify, marking a significant leadership move for the streaming platform in India. Shorewal, who announced the news on LinkedIn, brings extensive communications experience from her tenure at Tinder, where she led India and Korea operations.

Spotify has strengthened its leadership team in India with the appointment of Aditi Shorewal as Head of PR & Communications. Shorewal shared the update in a LinkedIn post, writing: “Now Playing: A new chapter at Spotify. Excited to share that I’m joining Spotify as Head of PR & Communications. Feeling grateful for the journey that brought me here and looking forward to working with incredible teams, creators, artists, and partners to tell stories that spark conversations, shape culture, and connect people in India and beyond. Let’s hit play.”  

Her move to Spotify follows a successful stint at Tinder, where she served as Communications Lead for India and Korea. Shorewal joined Tinder in August 2024 as Communications Lead for India, before expanding her remit to Korea, overseeing brand narratives and communications strategies across diverse markets. At Tinder, she played a pivotal role in shaping campaigns that resonated with young audiences, driving conversations around culture, identity, and digital connection.  

Shorewal’s appointment comes at a crucial juncture for Spotify, which continues to expand its footprint in India’s fast-evolving streaming market. With millions of users engaging with music and podcasts daily, the platform has been investing in strengthening its brand presence and deepening cultural relevance. Shorewal’s expertise in storytelling, audience engagement, and cross-market communications is expected to enhance Spotify’s ability to connect with creators, artists, and listeners while amplifying its positioning as a cultural force.  

Her career trajectory reflects a consistent focus on building narratives that blend creativity with impact. At Tinder, she championed campaigns that highlighted inclusivity and modern relationships, while at Spotify, her remit will extend to shaping stories that not only promote the brand but also celebrate India’s diverse music ecosystem. The move underscores Spotify’s commitment to investing in communications leadership that can bridge global identity with local resonance.  

Shorewal’s appointment also highlights the growing importance of communications in the streaming industry, where brand storytelling and cultural engagement are central to differentiation. As Head of PR & Communications, she will be tasked with leading strategies that spark conversations, strengthen Spotify’s cultural footprint, and reinforce its ambition to be the preferred platform for music and audio content in India and beyond.  

Her journey from Tinder to Spotify illustrates the increasing mobility of communications leaders across global consumer brands, reflecting the demand for professionals who can navigate diverse markets while shaping narratives that resonate universally. Shorewal’s new role positions her at the heart of Spotify’s India growth story, where communications will play a decisive role in driving brand affinity and cultural relevance.