ADITYA BIRLA FASHION ELEVATES GAUTAM DHINGRA TO HEAD OF MARKETING

Aditya Birla Fashion and Retail Ltd. has elevated Gautam Dhingra to Head of Marketing, recognising his contributions to brand building and customer engagement. With leadership experience across automotive, FMCG, retail, entertainment, and digital businesses, Dhingra will oversee marketing strategies to strengthen ABFRL’s portfolio and drive growth in India’s dynamic fashion retail sector.

Aditya Birla Fashion and Retail Ltd. (ABFRL) has announced the elevation of Gautam Dhingra to Head of Marketing, underscoring his significant contribution to brand building, customer acquisition, media strategy, and marketing leadership. Dhingra’s promotion reflects both his proven track record within the organisation and his ability to drive impactful initiatives that strengthen ABFRL’s position in India’s competitive fashion retail landscape.  

During his tenure at ABFRL, Dhingra served as Head of Brand Marketing, where he spearheaded campaigns that enhanced consumer engagement and reinforced the company’s diverse portfolio of fashion brands. His leadership in shaping brand narratives and executing growth strategies has been instrumental in consolidating ABFRL’s market presence, particularly in premium and ethnic wear segments. The elevation to Head of Marketing signals ABFRL’s confidence in his vision to further expand the company’s reach and relevance in a rapidly evolving consumer environment.  

Dhingra’s career spans nearly two decades across multiple industries, including automotive, retail, FMCG, entertainment, technology, and digital businesses. Prior to joining ABFRL, he held senior leadership roles that enriched his expertise in digital marketing, brand strategy, and customer engagement. At Royal Enfield, he served as Marketing Lead, contributing to the iconic motorcycle brand’s global positioning and consumer outreach. His tenure at Del Monte Foods Private Limited as Digital Brand Marketing Lead saw him drive innovative campaigns in the FMCG sector, while his role at PVR Limited as Senior Manager for Digital Marketing and E-Commerce placed him at the forefront of entertainment marketing and online consumer experiences.  

Earlier in his career, Dhingra worked with Tyroo as Lead Manager for Affiliate Business, MapmyIndia as Digital Marketing Manager, and Educomp Solutions Ltd. as Senior Manager for Digital Business. These roles provided him with a strong foundation in digital ecosystems, e-commerce, and technology-driven marketing, equipping him with the versatility to adapt strategies across diverse sectors. His ability to integrate digital innovation with traditional brand-building has consistently distinguished his approach to marketing leadership.  

At ABFRL, Dhingra’s expanded mandate will involve overseeing marketing strategies across the company’s extensive portfolio, which includes some of India’s most recognised fashion brands. His focus will be on driving customer-centric campaigns, leveraging media and digital platforms, and ensuring that ABFRL continues to resonate with evolving consumer aspirations. With India’s fashion retail sector experiencing rapid transformation, his leadership is expected to play a pivotal role in sustaining growth and enhancing brand equity.  

Dhingra’s elevation also highlights ABFRL’s commitment to nurturing internal talent and recognising leaders who bring both vision and executional excellence. His diverse background across industries positions him uniquely to navigate the challenges and opportunities of India’s fashion retail market, where digital integration, consumer experience, and brand storytelling are increasingly critical.