Personality
HARPIC AND SHAH RUKH KHAN TAKE ON TOILET MYTHS IN NEW CAMPAIGN
Harpic’s latest campaign by Havas Creative India challenges misconceptions around toilet cleaners in Indian households. Featuring Shah Rukh Khan, the film highlights Harpic...
SAZERAC INVESTS IN KENDALL JENNER’S 818 TEQUILA TO FUEL US EXPANSION
Sazerac has announced a strategic investment in 818 Tequila, founded by Kendall Jenner, alongside an exclusive US distribution deal. The partnership aims to...
STRATEGY MEETS SOUL: KAUSHALI KUSUMAPALA ON REDEFINING LEADERSHIP, BRANDS, AND PURPOSE
Brand leadership is often defined by scale, speed, and shareholder value. Kaushali Kusumapala, Former Managing Director of Coca-Cola Sri Lanka Pvt. Ltd. and former Country...
BISLERI LIMONATA HEADS TO THE AMALFI COAST IN ‘DOUBLE THE CHILL’ CAMPAIGN WITH SHAHID KAPOOR
Bisleri’s latest campaign for Limonata takes a vibrant turn as it unfolds along Italy’s Amalfi Coast. Featuring Shahid Kapoor in a playful chase...
BENTLEY MOTORS NAMES PRIYANKA CHOPRA JONAS GLOBAL AMBASSADOR IN CREATIVE SHIFT
Bentley Motors has appointed Priyanka Chopra Jonas as its global ambassador, signalling a strategic pivot in brand storytelling. Moving beyond celebrity visibility, the...
VICTORIA’S SECRET NAMES TRIPTII DIMRI AS FIRST INDIAN BRAND AMBASSADOR
Victoria’s Secret has appointed actress Triptii Dimri as its first Indian brand ambassador, unveiling a teaser for its Summer Signature campaign. Conceptualised by...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
APAC EFFIE AWARDS 2026 JURY ANNOUNCED: REGIONAL TITANS TO JUDGE EFFECTIVENESS
The APAC Effie Awards has announced its 2026 jury, led by Danielle Jin of Visa Asia Pacific as Chairperson, alongside Cheryl Goh of...
