Big Ben Turns into Marge Simpson in Surreal New Disney+ CGI Ad

In a delightfully bizarre twist of iconic landmarks and pop culture, Disney+ UK has unveiled a new CGI ad that transforms Big Ben into none other than Marge Simpson — complete with her signature sky-high blue hair. The whimsical visual stunt marks the arrival of new seasons of The Simpsons on the platform, delighting fans across the UK with a dose of yellow-hued nostalgia and clever marketing.

Set against the familiar London skyline, the ad seamlessly morphs the clock tower’s spire into Marge’s unmistakable beehive, adding a surreal yet playful charm to the city’s most recognizable silhouette. With a knowing wink to long-time viewers, the campaign captures the blend of irreverence and cleverness that The Simpsons is known for — and does so with visual flair.

This unexpected campaign is part of Disney+’s broader push to celebrate the streaming availability of the beloved animated series, which has amassed a legendary following across generations. By giving Big Ben a Marge makeover, the ad taps into cultural iconography while signaling that The Simpsons is as relevant and binge-worthy as ever.

Fans took to social media with a mix of amusement and adoration, with many praising the campaign’s bold creativity. Some even expressed a desire to see more landmarks get Simpsonized — Trafalgar Square with Bart, anyone?

With this quirky campaign, Disney+ UK not only announces new season uploads but does so with the kind of cheeky ingenuity that The Simpsons themselves would likely applaud.

New episodes of The Simpsons are now streaming on Disney+ UK.