Britannia Little Hearts is celebrating World Emoji Day with an interactive campaign inspired by the Korean Heart gesture. Through AR-enabled print ads, q‑commerce partnerships and browser-based AI technology, the brand invites consumers to share personalised OG Heart selfies, shop with emojis, and engage in playful digital experiences that blend affection with innovation.
Every day, millions of conversations are made more expressive through emojis, helping people share emotions with just a tap. Among them, the Korean Heart has become one of the most recognisable ways to express affection. This World Emoji Day, Britannia Little Hearts is celebrating that familiar gesture by inviting consumers to “Share the OG Heart.”
The campaign begins with an AR-enabled print activation. By scanning a QR code on the advertisement, consumers can unlock the OG Heart Selfie experience, strike their own Korean Heart pose and create a personalised picture to share with friends and family. The initiative extends beyond print into everyday shopping, with Britannia partnering with leading q‑commerce platforms Zepto and Blinkit.
On Zepto, adding Britannia Little Hearts to the cart triggers the Korean Heart alongside Britannia’s signature Ting Ting Ti-Ding sonic, making checkout engaging and memorable. On Blinkit, consumers can search for selected Britannia products using emojis, whether it’s 
for Little Hearts, 
for Milk Bikis Milky Sandwich, 
for Good Day, 
for Marie Gold and Toastea, 
for Cheese, 
for Croissant or 
for Pure Magic Choco Stars.
Puneet Das, Chief Marketing Officer at Britannia Industries, said: “Little Hearts has always celebrated the warm, fuzzy feeling of expressing affection in simple everyday ways. Today, the Korean Heart has become one of the most familiar expressions of love, especially among younger consumers, and we loved the idea of bringing the two together this World Emoji Day.”
Conceptualised by Monks and powered by Xtendr’s proprietary browser-based technology, the experience combines AI and XR to recognise custom gestures, while SLAM and advanced shaders create responsive, immersive interactions. The browser-based format removes the need for app downloads, making the experience instantly accessible. Ketan Desai, MD of Monks India, described the campaign as “a great opportunity to put Little Hearts right in the centre of youth culture,” while Xtendr’s Founder & CEO Anurag Sachdeva emphasised the focus on simplicity and seamlessness.
By blending affection with technology, Britannia Little Hearts has created a campaign that is both playful and interactive. Consumers are encouraged to grab a pack, strike their Korean Heart, share their #OGHeart selfie on Instagram and tag @britanniasnackinc for a chance to win prizes—turning World Emoji Day into a celebration of love, connection and creativity.
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