Advertising
Initiative wins Ear Science Institute Australia
Following a competitive pitch, Initiative has been appointed media agency of record for Ear Science Institute Australia. The partnership will be managed out...
World’s First LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
A comprehensive new study by Springboards, an AI platform inspiring creativity in advertising, found that popular AI tools like ChatGPT, Gemini, Claude and...
Youth Cancer Charity Canteen Launches ‘AI Fail’ Campaign to Bandanna-fy Australia
Youth cancer charity Canteen is bringing a bold new energy to a much-loved tradition — Bandanna Day, in celebration of Canteen’s 40th anniversary....
Tetley Tea & Showpony Launch “The Uncomfortable Cup” to Spark Life-Changing Conversations About Breast Cancer
Tetley Tea Australia, in partnership with Breast Cancer Network Australia (BCNA) and creative agency Showpony, has launched The Uncomfortable Cup,a national campaign designed...
UM Australia promotes Andrew Clift to General Manager, UM Sydney
UM Australia has announced the promotion of Andrew Clift to the role of General Manager of its Sydney office. Previously Managing Partner, Clift’s...
The One Club for Creativity Introduces ‘The One Show Indies’ to Celebrate Independent Creativity
The One Club for Creativity has unveiled one of the most transformative updates to its prestigious global One Show awards in decades —...
Dentsu India names Rohit Potphode as Managing Partner – Sports, Gaming, Live Experiences
Dentsu has announced the appointment of Rohit Potphode as Managing Partner – Sports, Gaming, Esports & Live Experiences, strengthening its Sports & Entertainment...
Vinod Intelligent Cookware Partners as Co-Powered Sponsor of Colors – Gujarati’s Long-Running Cooking Show Rasoi, Enhancing Regional Brand Presence
Vinod Intelligent Cookware, one of India’s most trusted kitchenware brands, has partnered with Rasoi, the popular Gujarati cooking show on Colors Gujarati, as...
