Advertising
WITH PRIVATE EQUITY INVESTMENT HEATING UP IN THE ADVERTISING SECTOR, SQUAD M&A LAUNCHES
Sydney, Australia – October 29, 2025— With private equity and global networks intensifying their investment in the marketing, data, tech and communications sector,...
PARAMOUNT AND TABOOLA LAUNCH ‘PERFORMANCE MULTIPLIER’ TO HELP SMBS TURN TV REACH INTO MEASURABLE DIGITAL RESULTS
Paramount Advertising and Taboola have partnered to launch ‘Performance Multiplier’, a new tool that helps SMBs measure and extend the impact of CTV...
SWATI BHATTACHARYA RESIGNS FROM GODREJ CONSUMER’S LIGHTBOX CREATIVE LAB, EXIT EFFECTIVE JANUARY 2026
Veteran advertising leader Swati Bhattacharya has resigned from her role as head of Lightbox Creative Lab at Godrej Consumer Products. She joined the...
UBER FLIPS THE SCRIPT ON DRIVING CULTURE WITH CHEEKY NEW ‘CAN’T DO THAT IF YOU’RE DRIVING’ CAMPAIGN
Uber isn’t merely advertising a ride — it’s trying to upend a mindset. Its latest brand platform in Australia and New Zealand, titled...
M+C SAATCHI BETS ON CULTURAL POWER AS EMMA ROBBINS STEPS UP TO LEAD CREATIVE FUTURE
In a decisive leadership move that signals where the agency wants to play next, M+C Saatchi Group ANZ has elevated celebrated creative leader...
CENTRICK: THE CREATIVE FORCE BEHIND THE ALL-NEW 80-OVER TEST TWENTY FORMAT
Centrick is the creative force behind the 80-over Test Twenty format, blending strategy with storytelling to design a bold visual identity. With expertise...
WHERE CRAFTSMANSHIP MEETS CELEBRATION: Longitude 77 This Diwali
This Diwali, Longitude 77, Pernod Ricard India’s premium Indian single malt, transforms gifting into an art of emotion — a celebration of heritage,...
A NEW ERA IN ADVERTISING: OMNICOM AND IPG ENGAGE IN $13.5 BILLION MEGA-MERGER TO RESHAPE THE GLOBAL LANDSCAPE
The advertising world is witnessing a historic transformation as Omnicom Group’s $13.5 billion acquisition of Interpublic Group (IPG) gains Federal Trade Commission approval....
