Advertising
AI’S INFLECTION POINT IN ADVERTISING
On International Design Day, Creative Consultant and AI Filmmaker Chntan N Shah unveils India’s longest AI‑driven narrative brand film. At 78 seconds, featuring...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
BRANDON AND BAKEAWAY SPARK DOH! – A NEW ERA FOR BAKE-AT-HOME COOKIE DOUGH
Independent agency Brandon has partnered with BakeAway to launch Doh!, a playful new bake-at-home cookie dough brand. Rolling out across Tesco, Asda, Ocado...
ALIA BHATT JOINS MYNTRA AS BRAND AMBASSADOR, LAUNCHES GLOW UP DAYS CAMPAIGN
Myntra has appointed Alia Bhatt as its brand ambassador for both its core fashion platform and Myntra Beauty, unveiling her first campaign to...
Heineken’s Elevator Pop-Up Brings First Sip to Singapore’s CBD
Heineken Singapore surprised office workers at One Raffles Quay by transforming an elevator into a pop-up bar. The two-hour stunt served chilled beers...
DOVE’S COVENT GARDEN REFILL POP-UP BLENDS DESIGN, PERFORMANCE AND SUSTAINABILITY
Bearded Kitten Studios reimagined The Stables in Covent Garden for Dove’s refillable drop shop, creating a pastel-hued, immersive brand experience. Oversized deodorant replicas,...
VICTORIA’S SECRET REIMAGINES ICONIC GLAMOUR WITH AN INDIA LENS
Victoria’s Secret, founded in 1977 to make lingerie shopping glamorous, has evolved into a global fashion icon. With a new campaign launching tomorrow,...
RELIANCE JEWELS FILM CAPTURES GEN-Z SPIRIT BY REVIVING AKSHAYA TRITIYA TRADITION
Reliance Jewels’ latest campaign film celebrates Akshaya Tritiya by blending tradition with modern sensibilities. Featuring a father-daughter duo, the narrative highlights the age-old...
