Advertising
COTY CHAMPIONS EXPRESSIVE MASCULINITY IN FRAGRANCE
Coty is spotlighting the evolution of men’s fragrance towards self-expression and personalisation, with BOSS The Scent Eau de Parfum Intense exemplifying this shift....
MCDONALD’S HONG KONG REVIVES SHOGUN BURGER WITH ICONIC ON-SCREEN DUO
McDonald’s Hong Kong has brought back its Shogun Burger series with a cultural twist, featuring beloved on-screen couple Louis Koo and Jessica Hsuan....
GRADA REIMAGINES DECAF WITH STRIKING DESIGN FOR MIDNIGHT RELEASE
Australian coffee liqueur brand Grada introduces Midnight Decaf with bold new packaging by Weave. Blending its signature blue with vibrant orange, the design...
AI’S INFLECTION POINT IN ADVERTISING
On International Design Day, Creative Consultant and AI Filmmaker Chntan N Shah unveils India’s longest AI‑driven narrative brand film. At 78 seconds, featuring...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
BRANDON AND BAKEAWAY SPARK DOH! – A NEW ERA FOR BAKE-AT-HOME COOKIE DOUGH
Independent agency Brandon has partnered with BakeAway to launch Doh!, a playful new bake-at-home cookie dough brand. Rolling out across Tesco, Asda, Ocado...
ALIA BHATT JOINS MYNTRA AS BRAND AMBASSADOR, LAUNCHES GLOW UP DAYS CAMPAIGN
Myntra has appointed Alia Bhatt as its brand ambassador for both its core fashion platform and Myntra Beauty, unveiling her first campaign to...
Heineken’s Elevator Pop-Up Brings First Sip to Singapore’s CBD
Heineken Singapore surprised office workers at One Raffles Quay by transforming an elevator into a pop-up bar. The two-hour stunt served chilled beers...
