SPORTS
BULLETPROOF LEGACY: MEXICO’S TRIPLE WORLD CUP TRIUMPH
As the FIFA World Cup kicks off in Mexico, the nation makes history as the first to host the tournament three times. To...
INDIA’S BRAND CAMPAIGNS KICK OFF WITH FIFA WORLD CUP 2026
As the FIFA World Cup 2026 begins, Indian advertising is in overdrive. Zee Entertainment has signed Mahindra, Diageo, Apple, Pernod Ricard, and Mondelez,...
FIFA World Cup 2026: When Artificial Intelligence Joins the Beautiful Game
The FIFA World Cup 2026 will be remembered not only for its expanded format and global reach but also for its unprecedented use...
WORLD CUP FEVER GRIPS INDIAN MALLS WITH BIG-SCREEN CELEBRATIONS
India’s malls are embracing FIFA World Cup 2026 fever with brand activations and interactive fan experiences. Television companies highlight big-screen living room viewing,...
JIOSTAR AND ICC SPOTLIGHT WOMEN’S CRICKET WITH BOLD NEW CAMPAIGN
JioStar and ICC have launched a campaign ahead of the ICC Women’s T20 World Cup 2026, spotlighting perceptions of women’s cricket fandom. Centred...
BRAHMA REVIVES THE SPIRIT OF JOGA BONITO AS WORLD CUP FEVER BEGINS TO STIR
Brazilian beer brand Brahma has launched a nostalgic new campaign ahead of the 2026 FIFA World Cup, evoking the golden era of Nike’s...
ADIDAS ORIGINALS BRINGS BACK TREFOIL FOR WORLD CUP 2026
adidas Originals has unveiled its Spring/Summer 2026 campaign ahead of the FIFA World Cup, marking the Trefoil’s return to official away jerseys for...
LAY’S WORLD CUP RANGE LAUNCHES WITH SAUDI STARS AND EXCLUSIVE FAN REWARDS
Lay’s has unveiled its World Cup range, featuring international icons and Saudi National players. Fans can scan QR codes on packs to unlock...
