ADIDAS ORIGINALS SPORT LAUNCHES WOMEN’S TRAINING COLLECTION

adidas has unveiled Originals Sport, a women’s training collection merging adidas Originals’ design heritage with performance-focused apparel. Featuring Tate McRae, Emilia Mernes and Harper Murray, the campaign redefines workout wear by blending self-expression with technical expertise. Launched in New York, the range is now available in India, priced Rs 4,999–7,999.

adidas has introduced Originals Sport, a new women’s training collection that fuses the iconic design language of adidas Originals with performance-driven apparel. The launch, unveiled in New York City on 22 July 2026, is supported by a campaign featuring music artists Tate McRae and Emilia Mernes alongside professional volleyball player Harper Murray, each embodying the collection’s spirit of versatility and individuality.  

Drawing inspiration from the adidas Superstar tracksuit, Originals Sport adapts its aesthetic for contemporary training wear, offering women apparel that balances heritage style with technical innovation. The collection reflects a growing demand for workout clothing that is not only functional but also expressive of personal identity.  

Lisann Costello, Vice President of Product Design Partnerships & Sports Marketing at adidas, emphasised the cultural shift driving the initiative: “For years, there was an expectation that serious training came with a certain uniform. Today, women are redefining what performance looks like. They want workout wear that reflects who they are, not just what they’re doing. Originals Sport brings together the style heritage of adidas Originals with the performance expertise adidas is known for, allowing women to train without compromising between performance and self-expression.”  

The campaign underscores adidas’ commitment to inclusivity and authenticity, positioning Originals Sport as a collection that empowers women to embrace individuality while pursuing athletic goals. By combining the credibility of professional sport with the cultural resonance of music, adidas has crafted a narrative that speaks to diverse audiences and reinforces its reputation for innovation.  

Now available in India through adidas’ website and retail stores, Originals Sport is priced between Rs 4,999 and Rs 7,999. The launch marks a significant step in adidas’ ongoing effort to redefine performance apparel, ensuring that women no longer have to choose between technical excellence and style.