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WHY BRANDS SHOULD REINTRODUCE FRICTION INTO CONSUMER EXPERIENCES
For years, brands have pursued frictionless convenience, stripping effort from consumer lives. Yet, McCann Singapore strategists Naomi Low and Tatiyana Emylia argue that...
GOOGLE UNVEILS GEMMA 4, ITS MOST ADVANCED OPEN AI MODELS
Google has launched Gemma 4, a new family of open AI models built on Gemini 3 research. With longer context windows, multimodal capabilities,...
FROM APRIL FOOL’S PRANK TO PUBLIC PURPOSE: OLA’S RESTROOM CAMPAIGN SPARKS DEBATE
What began as a playful April Fool’s gag by Ola soon evolved into a socially resonant campaign. Conceived by Leo Burnett Orchard, the...
MOLLY BLACKER TAKES HELM AS HAVAS MEDIA’S FIRST NATIONAL HEAD OF STRATEGY
Havas Media has appointed Molly Blacker as its first National Head of Strategy, reinforcing its integrated, culturally driven approach. With extensive experience across...
FASHION BUG EXPANDS FLAGSHIP COLPETTY STORE WITH NEW WING
Fashion Bug has unveiled a newly developed wing at its flagship Colpetty branch, adding over 6,000 square feet of retail space. The expansion enhances...
CADBURY DAIRY MILK CREATES SWEET FIRSTS WITH ‘KHAAS SEAT’ AT WANKHEDE
Cadbury Dairy Milk, in partnership with Mumbai Indians, is celebrating first-time IPL experiences with a unique ‘Khaas Seat’ initiative at Wankhede Stadium. The...
MATHRUBHUMI JOURNALISTS WIN RAMNATH GOENKA HONOUR FOR GROUNDED REPORTING FROM WAYANAD
Mathrubhumi journalists Muhammed Sabith UM and Akhil Sivanand have won the 20th Ramnath Goenka Excellence in Journalism Awards for a powerful regional series...
TOMATIN REFRESHES GLOBAL IDENTITY WITH WOOD-INSPIRED PACKAGING AND TRIPLE CASK POSITIONING
Takara Shuzo International has unveiled a global packaging refresh for Tomatin single malts, introducing a wood-grain design and ‘Triple Cask’ positioning for its...
