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7UP ICY COOL MOJITO DELIVERS A FROSTY NEW LOOK
PepsiCo has unveiled a striking new design for 7UP ICY COOL Mojito, built around the concept of Full Body Refreshment. With icy blues,...
ADVERTISING’S SHIFTING SENSIBILITIES
Advertising is undergoing a dramatic transformation, with brands increasingly leaning on bold, culturally resonant imagery. The Royal Enfield Bullet’s full-page front-page advertisement exemplifies...
CHURCH: GEELONG’S BOLD NEW STAGE FOR INDEPENDENT ARTISTS
Geelong’s newest live performance venue, Church, has been unveiled with a striking identity crafted by creative agency 3Scoops. Restored from a 19th‑century church,...
IKEA BELGIUM AND OGILVY REFRAME VALUE WITH ‘PRICE PER MOMENT’
IKEA Belgium has launched a striking new campaign with Ogilvy Social.Lab Belgium that challenges conventional price wars. Instead of cutting zeros, the ‘Price...
NOTHING LAUNCHES CAMPAIGN CELEBRATING ORIGINALITY WITH ZEENAT AMAN
London-based consumer technology brand Nothing has unveiled its latest campaign, “Start with Nothing,” featuring Zeenat Aman, Siddhant Chaturvedi and hip-hop duo Seedhe Maut....
ROYAL CANIN LAUNCHES NATIONWIDE CAMPAIGN ON EARLY LIFE NUTRITION
Royal Canin India has unveiled a nationwide campaign emphasising the importance of early life nutrition for puppies and kittens. Centred on the message...
MOHAMED SHAREEF BECOMES FIRST MALDIVIAN TO CHAIR ASIAN BANKERS ASSOCIATION
Mohamed Shareef, CEO and Managing Director of Bank of Maldives, has been appointed Chairman of the Asian Bankers Association (ABA), effective 31 July...
DISNEY CONSUMER PRODUCTS GEARS UP FOR MARVEL YEAR
Disney Consumer Products is launching campaigns to celebrate a year of Marvel, offering Spider-Man fans new ways to engage across products and experiences....
